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Showroom Logic Wins the 2014 Google Innovator Award

Showroom Logic is proud to announce that we have won the prestigious Innovator Award at the 2014 Google AdWords Premier SMB Partner Summit. Showroom Logic is changing the market place with Dynamic Conversion Pages (DCPs).

The Magic Behind Dynamic Conversion Pages

2014 Google Innovator AwardThe innovative DCPs took over eight months to build and incorporate sophisticated features and functionality that far surpass normal websites. These include:

  • A lean and lightning fast framework to ensure quick load times on mobile
  • A clean, responsive design for all devices
  • Dynamic content based on keywords and ad headlines
  • Custom pages based on user interaction and interests
  • Dynamic call tracking built on Google AdWords call forwarding
  • A custom experimentation engine built on Google Analytics Experiments, allowing SRL to test variations across all advertisers (the first of it’s kind)
  • Integration into Google remarketing tags based on the content viewed
  • Custom integration into the Google Analytics Application Program Interface (API) to better measure results

I’d like to congratulate the Showroom Logic development team, along with Patrick Bennett, our Co-founder and team lead for the project, for innovating Dynamic Conversion Pages.  With hundreds of clients adopting DCPs thus far, they are achieving greater ROI on their paid search spend.

Neal Gann, CEO
Neal Gann brings over 20 years of experience in the automotive industry, and his expertise in marketing, product development, sales and operations have made him one of the best in the vertical. A strategic thinker with a sharp eye for new ideas, Neal is dedicated to growing Showroom Logic through his collaborative leadership style and relentless drive for success. And with his strong roots in creating and optimizing online marketing programs for some of the most successful dealerships in the auto industry, Neal is able to challenge the status quo and lead the way towards innovation.