After years of success using AdLogic with Google, Showroom Logic has opened up more opportunities for car dealers by offering Bing advertising.
Bing It On!
We couldn’t help to notice that conversion rates from Bing have always been very impressive, and after our Bing Ads Partner Summit last week we are excited to move forward.
We learned a lot during our visit to Microsoft Headquarters, and here are a few things that I liked:
- As of April 2013, Bing has a market share of 17.3% (Google has 66.5%).
- 32% of unique searchers in the US never visit Google and 1/3 of Yahoo/Bing Users never use Google
- Noted Microsoft Partners: Facebook, Amazon.com, HP, Nokia, Web MD, Apple, The Wall Street Journal & AT&T.
Bing is also working on some new features like “click to call” with Skype. I think this will be a great feature for mobile so we can track phone calls better in the car industry.
We are still huge Google fans, but we cannot ignore other opportunities. If you’re curious about the quality of Bing, try the Bing Challenge.