Display Ads Specifications

The following specifications are for the creation of display ads run on our AdLogic platform.  Whether you’re an agency, a dealership with in-house design or are providing recommendations to our design specialists to create the display ads for you, please ensure you are providing us with all the necessary files and information.

Download the Display Ads Specifications [PDF, 417 KB]

Display Ads Sizes

Display Ads Sizes Summary

  • 728 x 90 px – Leaderboard
  • 468 x 60 px – Full Banner
  • 120 x 600 px – Skyscraper
  • 160 x 600 px – Wide Skyscraper
  • 336 x 280 px – Large Rectangle
  • 300 x 250 px – Rectangle
  • 250 x 250 px – Large Square
  • 200 x 200 px – Square

Please Provide

In the event our design specialists need to make changes or edits to the ads, please be sure to provide us with the following:

  • Layered Native Files
    For every banner size, please provide a layered source file in the native application in which the display ad was created:
    – Adobe Photshop (.psd, Up to CS6)
    – Adobe Illustrator (.ai, Up to CS6)
    – Adobe InDesign (.indd, Up to CS6)
    Note: If providing layout guidance or suggestions to our design team only, ok to submit MS Word or PPT instead.
  • Logo Files
    Vector source files for all logos (.ai or .eps)
  • Photography
    High resolution source files for vehicle images you want to promote in your region and/or other photography you want included in your campaign (.jpg, .tiff, .png)
  • Fonts
    Font files for any/all non-standard fonts used on your website or in your campaign

Guidelines

Please keep these basic guidelines in mind when creating display ad copy and creative.

  • Make the first few words actionable
  • Include a clear call-to-action
  • Try to limit text on image to ~20%
  • Spell check all banner ads
  • Keep optimized display ads to < 45 KB (.png, .jpg, .gif)
  • Include and provide all source images used in the ads