Automotive marketing is evolving. While customers have become even more savvy because they have data at their fingertips (through accessing third-party and competitive intel on the showroom floor), dealerships have sometimes struggled to keep pace with the rapidly-changing, data-centric marketplace.
Some of this has been out of the control of the dealer. Until recently, dealers really haven’t had the tools to access in-depth information about their OEM-assigned market in a meaningful way. This has made it more difficult to truly understand dealership market share, especially at the model level.
Since the beginning, using data to improve marketing has always been the vision of our Founder, Patrick Bennett. His passion for data-driven decisions led to our newest innovation, ZipDriven. This highly-useful and rapidly-evolving tool is helping dealers understand their market share – by vehicle – at the zip code level.
Technology platforms like ZipDriven and our award-winning AdLogic help our clients tackle their marketing challenges and reach new customers in the most data-driven way possible. And, they help us remove a lot of the guesswork that can occur when trying to put a digital marketing plan in place for a dealership.
To that end, we’ve always been committed to using our data and technology to help our clients improve. And today, we’re putting our money where our mouth is: If you are a Showroom Logic client and don’t receive a data-driven recommendation each month, we’ll pay for an additional $250 in paid search spend for your dealership.
Every month, you’ll receive a recommendation – in writing – from our Client Success Managers that will be unique to your dealership and your market. Just like our Founder, the Showroom Logic team is driven by the same passion – using data to continually improve our clients’ digital marketing success.
It’s our passion – and our promise.