The shotgun approach to dealership marketing is dead. It no longer makes sense to advertise every car on your lot within a 50-mile radius of your dealership. Understanding market share for each vehicle helps you create a digital battle plan for advertising your most profitable cars in the most targeted zip codes. This session will focus on how these new tools and methods can be used to create precision-focused online marketing campaigns that take market share and decrease your costs.
During this webinar, you’ll learn that:
- Targeting every vehicle on your lot is not the most efficient way to invest your advertising dollars
- Focusing your online advertising on specific vehicles can increase your market share and profitability
- The most effective marketing strategies target at the zip code level
Presenters: Patrick Bennett, Founder and CPO, Showroom Logic; Teresa Bordenet, VP Sales, Showroom Logic
Original Recording Date: February 3, 2016