Google recently announced a change to desktop search results page that is the most dramatic shift they’ve made in years. The ads that lived on the right-hand side have been removed altogether. Will this make the AdWords landscape even more competitive?
Showroom Logic VP of Product Development Jake Hoopes shows you how this change could affect your dealership and what impacts on leads and cost-per-click you might see as competitors and third party lead providers react to shrinking real estate.
During this webinar you’ll learn:
- What impacts we’re seeing on our clients’ ad position, costs, and lead counts following this change
- How following best practices can ensure that your dealership’s AdWords campaigns can beat aggressive, well-funded competitors
- How paying attention to data can help you understand if this most recent change is affecting your dealership
Presenter: Jake Hoopes, VP Product Development, Showroom Logic
Original Recording Date: April 20, 2016