Marketing

No Single Vendor or Source is Responsible for that Sale.

No Single Vendor or Source is Responsible for that Sale

Which advertising source was responsible for that sale my dealership…
Blog: Questions You Should Be Asking Your SEM Agency.

Questions you should be asking your SEM agency before you sign the dotted line

Co-Authored by Danielle Reyes, Senior Director of Project Management Thinking…
Part 2: 6 Must-Have Strategies for Dealer Success.

Part 2: 6 Must-Have Strategies for Dealer Success in 2017 (and beyond)

In ‘Part 1: The Rapidly Changing Industry in 2017 (and beyond)’,…
The Bing Audience.

A Bing Story - Part 3: Bing-ing It All Together

It’s time for me to Bing it all together for you (nudge nudge,…
A Bing Story - Part 1: Bing? Really?

A Bing Story - Part 1: Bing? Really?

This morning I was talking to a dealer about why they should…
AdLogic Innovation.

Driving Results Through Innovation: The Showroom Logic Way

The only constant is change. While that saying is true about…

Data-Driven Recommendations Aren't Just Our Passion, They’re Our Promise

Automotive marketing is evolving. While customers have become…

Dealers: Take Advantage of New Google AdWords Features

Mobile, Mobile, Mobile. For years marketers and advertising have…

Data Visualization: How Does Your Dealership Plan on Using the Data?

  After walking the floor at NADA this year, I was impressed…

Stop leaving your bike out in the rain: One Guy's Perspective on Co-Op

  A very wise entrepreneur once told me that, “..if…