Automotive SEM

No Single Vendor or Source is Responsible for that Sale.

No Single Vendor or Source is Responsible for that Sale

Which advertising source was responsible for that sale my dealership…
Blog: Questions You Should Be Asking Your SEM Agency.

Questions you should be asking your SEM agency before you sign the dotted line

Co-Authored by Danielle Reyes, Senior Director of Project Management Thinking…
Part 2: 6 Must-Have Strategies for Dealer Success.

Part 2: 6 Must-Have Strategies for Dealer Success in 2017 (and beyond)

In ‘Part 1: The Rapidly Changing Industry in 2017 (and beyond)’,…
Part 1: Change is certain.

Part 1: The Rapidly Changing Industry in 2017 (and beyond)

There are a few years we can point to that were “tipping points”…
The Bing Audience.

A Bing Story - Part 3: Bing-ing It All Together

It’s time for me to Bing it all together for you (nudge nudge,…
A Bing Story - Part 2: More Bing For Your Buck.

A Bing Story - Part 2: More Bing For Your Buck

In “Part 1: Bing? Really?”, I challenged some of the assumptions…
A Bing Story - Part 1: Bing? Really?

A Bing Story - Part 1: Bing? Really?

This morning I was talking to a dealer about why they should…
Give Your SEM Some Love: 4 Tactical Tips.

Give Your SEM Campaigns a Little Love With These 4 Tactical Tips

As the world celebrates Valentine’s Day with chocolates, flowers,…
Google Expanded Text Ads: Big Change, Big Results.
AdLogic Innovation.

Driving Results Through Innovation: The Showroom Logic Way

The only constant is change. While that saying is true about…