During his 13 year tenure at AutoNation, Inc., Marcotte held executive positions in marketing & operations and spearheaded a number of strategic initiatives that helped the company become America’s largest, automotive retailer. For the last six years, he has served as the company’s CMO, responsible for all marketing, advertising, owner retention, and digital marketing. Earlier in his career, Marcotte helped launch Toyota’s Lexus division, where he developed and implemented the division’s key selling processes. In 1991, he established the industry-changing Lexus Certified Pre-Owned Car program for Toyota. Prior to joining Toyota, Marcotte spent the first 10 years of his career honing his knowledge at General Motors, both in the field and at the company’s headquarters. He holds a Master of Business Administration from Darden at the University of Virginia and a Bachelor’s degree in Industrial Management from General Motors Institute, now Kettering University.