Accepting the award: Teresa Bordenet, VP of Market Share Strategy, Showroom Logic.
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Feeling Proud: Teresa Bordenet named Bing 2017 “Key Influencer of the Year: Channel Partner | North America”


Bing 2017 Key Influencer of the Year: Channel Partner, North AmericaLast week, a few of my colleagues had the privilege of attending the inaugural Global Bing Partner Awards ceremony. The awards honor individuals and organizations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC.

The Key Influencer of the Year is awarded to an individual at a SMB Channel Partner, Technology Partner and/or Agency who excels in championing the Search practice and shows a true commitment to partnering with and investing in Bing Ads. I am so proud of our very own Teresa Bordenet, VP of Market Share Strategy, who was honored with that award.

Key Influencer of the Year: Channel Partner, North America. Teresa Bordenet, Showroom Logic.

“We are pleased to recognize Showroom Logic with the ‘Key Influencer of the Year: Channel Partner, North America’ as part of our inaugural Bing Partner Awards,” said Steve Sirich, General Manager of Bing Ads. “This award celebrates the high-performing and inspiring work from our global Bing Partner Program, and the results realized by our partners and their customers. Congratulations on this deserving achievement.”

Accepting the award: Teresa Bordenet, VP of Market Share Strategy, Showroom Logic.

Our Technology + Bing = A Real Advantage for our Clients

As a Bing Elite SMB Partner in the Bing Partner Program, Showroom Logic is part of a select group of top-performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. This enables Showroom Logic to enhance the expertise and service provided to clients through exclusive access to training, marketing and technology development.

Showroom Logic is one of the most innovative digital marketing technology companies in America today. As the lead innovator in automotive digital marketing, we continue to redefine how dealerships and OEMs capture market share and new customers.

Since 2009, we’ve partnered with thousands of dealers to deliver steady, superior ROI and have developed several industry-changing tools and technology platforms, including the ZipDriven™ market share optimization platform and the AdLogic™ digital advertising platform, both of which help drive consistent market share growth for dealerships across the country.

Through our proprietary technology and industry-certified team, our clients can engage buyers across all devices to conquer regional market share and outpace the competition. We accomplish this through our dedication to our “4 T’s”: Technology, Transparency, Targeting and Team.

Compared with other networks, the Bing Network is more cost-effective for Automotive. Our clients have seen a significant savings in CPC’s (as high as 35%!) compared with other networks. They also see stickier visitors and higher levels of engagement on Bing. We’ll continue to grow and extend this kind of opportunity to all our clients, expanding their reach to the 17 million searchers per year that are not on Google.

Showroom Logic has successfully been offering choice, and increased levels of ROI, to our search advertising clients thanks to our valued partnership with Bing. Our ongoing partnership will continue to bring increased business opportunity and value for both companies. It’s an advantageous solution for our clients, too, and that’s where the rubber hits the road.

For More

For deeper insights on how paid advertising on Bing can present a strategic advantage for your dealership, please read Matt Weinberg’s blog: “A Bing Story”.

For more details about our company and technology, please visit:

Active your free ZipDriven Lite account today for immediate access to make and model reports for your dealership.

Neal Gann, CEO
Neal Gann brings over 20 years of experience in the automotive industry, and his expertise in marketing, product development, sales and operations have made him one of the best in the vertical. A strategic thinker with a sharp eye for new ideas, Neal is dedicated to growing Showroom Logic through his collaborative leadership style and relentless drive for success. And with his strong roots in creating and optimizing online marketing programs for some of the most successful dealerships in the auto industry, Neal is able to challenge the status quo and lead the way towards innovation.