AdLogic - Retargeting
You can't stop customers from leaving your site, but you CAN bring them back!
In 2010, 84% of all car buyers searched for vehicles online before contacting a dealership. Unfortunately, only one quarter of those researching online submit a lead on a dealer's website. Most customers, even those planning to buy their next vehicle within one week, visit a website once and never return. Ever. The average dealer spends thousands of dollars every month to drive website traffic that doesn't even convert to a lead, let alone a sale!
How do you get those customers back to your site? How do you make sure that your inventory, including vehicle photos, stays in front of customers no matter where they go online?
The unique & proprietary AdLogic program learns which vehicles a customer in your area is looking to purchase. Just like a traditional PPC program, AdLogic will drive traffic to your website. However, we also use this data to continuously show dynamic ads that include your actual new & pre-owned vehicle inventory, including photos, across the Google Display Network including over one million different websites! Customers may leave your website, but your inventory – vehicles that they already expressed an interest in - will continue to be displayed long after they have left.
AdLogic gets these customers back to your website where you can offer provide a special offer or incentive. Returning visitors spend twice as long on a dealer's website as a first-time visitor and have a much higher chance of submitting a lead and converting into a sale.
Contact Showroom Logic today for additional information and to attend one of our exciting webinars.