This month we were approached by our Google reps and asked if we would help them pilot a program for car dealers using YouTube. Our current channels have been very successful organically, but now they want to take it to the next level. This would be a perfect compliment to AdLogic because they want us to develop a pay per view video program.
I am a big fan of YouTube videos using people, which is what people expect when they go on YouTube. For this reason we selected 3 of our dealers to pilot the program. These dealers do not use stitch videos or any type of spammy commercial videos. They use real people and get results organically.
If you are using any type of stitch videos or online commercials this program isn’t for you, but if you have a proven channel we would love to talk to you. Not sure if your YouTube Channel is successful or not? Check out these simple metrics:
1) Take A Quick Look At Your YouTube Channel.
Many of these video companies post your videos on YouTube and low quality video sites like Daily Motion. Each one of these will have a “Channel”. Simply go to your channel and see how many views and more importantly how many subscribers. Obviously if you don’t have many views or subscribers the channel is failing.
2) Dig a Little Deeper
If your stitch video vendor didn’t give you your logins, insist on getting them so you can look at your analytics. Never rely on the reports they send you. Here are a few important metrics to look at on YouTube:
Log In & Look At Your Analytics tab
By default it will show the the past 30 days of data. If you have a lot of views and good engagement numbers your channel should do very well for video pay per view. If not I would not recommend doing it.
Obviously you want people to like your videos, and it’s not easy to accomplish this. If nobody likes your videos than you are wasting money.
Don’t take dislikes personal. No matter how good your video is you will always get dislikes by internet trolls.
Having comments means you have engaged your viewers, even if they are bad. These should be monitored often because there could be some bad language from the trolls. The more comments means more love from YouTube.
This number represents how many people shared your video on social networking sites like Facebook. Think of this as the ultimate pat on the back.
5) Favorites Added
If a YouTube user favorites a video, there is a good chance all of their subscribers will see it.
6) Subscribers Net Change
This number reflects the change in subscribers during the time period.
Each metric can be clicked for more data. There is even more data you can look at like demographics and traffic sources. My favorite is the Audience retention.
My Favorite Metric – Audience Retention
You can look at any of your YouTube videos and find out how long people watched it for, and you can even see if people re-winded it.
I normally don’t like commercials on YouTube, but this dealer uses his actual employees so his commercials are very successful on TV and YouTube. This is one of the videos we’ve been experimenting with, and they’ve had great success with it. 70% of viewers watched the entire video, and between 6 and 9 seconds 10% of the viewers actually rewinded.
If you are a dealer and you have YouTube Videos that match these statistics take advantage of this unique pilkot opportunity with Showroom Logic & Google. This is an untapped market. Contact us for more informationAlways check the date of these articles. Everything changes so often it could be obsolete.