Which Works Best On Twitter For Car Dealers, A Face Or Your Logo?
November 18, 2009 by admin · Leave a Comment
The first step for a car dealer’s successful Twitter campaign is to find the right logo to use. Remember, this will be next to every single Tweet you send.
The questions is are you using Twitter to sell cars or to brand? Either way it’s a great resource to get your name and inventory out there.
Two of the most powerful Car Dealer Twitter accounts in Florida is Park Automall and Napleton Jeep Chrysler Dodge. If you look at the screenshot below, they tend to stand out from other car dealers:
Car Dealers That Use A Face Get Better Results
Our constant monitoring of all our car dealers clearly shows that the face wins by a landslide. Today, Napleton has 1,040 followers. Park Automall has 1,769 followers.
The car dealers that opt to use their logo have fewer followers because Twitter users simply want to know who the person is. Plus, the stats alone speak for themselves. Car Dealer Twitter accounts that use faces get more clicks and more quality followers, it’s as simple as that.
