Normally you have no idea how the competition is doing digitally, but we were shocked when we looked at these numbers. We were able to see all statistics only to realize why this rooftop needed a new GM. This is a classic example of old school General Managers running dealerships while spending most of their budget on television, print and mailers and neglecting their digital presence.

The first thing we did was look at the backend of dealer.com to see what kind of leads and traffic they were getting. The number wasn’t good at all, and here are some screenshots to prove my case:

This Store Only Received 78 Leads This Month

Our store received 391 leads so far. A Huge Difference

As far as traffic goes, we use a unique combination of SEO, Google PPC, Blogs with Unique Content and “social signals” from websites like YouTube, Facebook and Twitter to obtain the most relevant visitors possible. We were very excited to see the difference in traffic as well:

This website only received 1,569 visitors this month.

Compared To The Other Numbers This Website Saturates & Dominates Their Market

Now I’m not going to tell you exactly how I do it, but I’ll give you something to think about. I’ll also show you what we do different and maybe you can figure it out, but it’s obvious it makes a difference.

First I want to show you how strong this Hyundai Dealership’s website is by showing you a few examples. I could search all day with West Palm Beach Hyundai keywords, but I’m not going to go that route. That would be way too easy.

Note: Before I perform any of these searches, I clear my cache and delete all cookies so the results aren’t biased. Always do this when checking rankings. I also use a browser I don’t normally use, like Safari.

The first search I did I kept my location where I am now, which is in Miami. I did this just to show this search has nothing to do with my location. Not only are we number one for that search, Google gave us sitelinks. Very rarely will you see a car dealer get sitelinks unless it’s their dealer name. Sitelinks issued from Google is the ultimate pat on the back.

I went ahead and did another search flipping the keywords around and look, still number one and more sitelinks. This time I changed my zip code to West Palm Beach so I could show you our AdLogic Google Adword’s  Tool in action.

I flipped the keyword phrases, yet we're still first and we still have sitelinks. You can also see our adlogic tool in action.

Now I’ll start with a long tail keyword search, but I’m not going to make the easy West Palm Beach searches, I’ll make it harder by including “Florida” instead of “West Palm Beach”. This Hyundai Dealership sells a lot of Hyundai Genesis’, but they are aggressive and they want even more sales. They asked us to emphasis on Hyundai Genesis related keywords, which we did:

Thanks To YouTube, SEO and AdLogic We Dominate The Page 4 Times

Before Microsites were killed off by Google, we used to use the Hyundai Genesis website shown towards the bottom to help with sales. A while ago we decided to put our resources elsewhere, yet it still shows up on good searches like this.

Here is a tougher keyword phrases:

This is a great keyword phrase to rank on, and we're there 3 different times

So here is one more, then I’ll show you a little of how we do this:

Here is a good ranking for another Hyundai 2012 Model. Notice the YouTube Video again? That's our very own Danielle from Showroom Logic

Our formula consists of a unique blend of old school Dealer SEO and some modern methods:

1. Backlinks: In today’s internet world, backlinks still play a key role in search engine placement. Dofollow links are definitely the best, but I’ve seen nofollow links help as well. It’s really hard to find good juicy backlinks for car dealers, but they’re out there.
2. Social Signals: Think of a social signal almost the same as a backlink, only they are coming from social networking websites like Facebook, Twitter and YouTube. All of these links are nofollow, but Google crawls the heck out of them and find these links pointing to your website. That is why we have our Twitter and Facebook Tool, and it helps out a lot. Our Facebook inventory app goes directly to the vehicle detail page of every vehicle, and all of the search engines crawl them.
3. YouTube Videos: Besides the social signals you can get from YouTube, you must remember that more people search YouTube than Yahoo or Bing. It is the second largest search engine in the world. I’ll be the first to say that robo videos don’t work, but if you do them yourself with a real person your YouTube Channel will take it’s course. A good way to judge a dealer’s YouTube channel is video views, but what makes it truly successful is having people favorite, like and comment on your videos. How often does someone like or comment on your robo video? Robo videos are spam, and Google knows it. People don’t want to see commercials on there either. I know a dealer that spends $2,000.00 a month on these spammy commercials that target long tail keyword searches that nobody searches for.

Just so you know I’m not blowing smoke about the videos, look at this report. This is just the past 30 days:

More People Watched These Videos Than Visited The Dealers Website

Anyway, they called me up and reminded me that Black Friday was a few days away. I went ahead and did a series of blog posts with the proper keywords. After looking at my stats a few days later, I noticed several visits from a long tailed keyword (see below).

When I did the search on Google, 5 of our websites came up. Including their Twitter Page! Imagine being represented five out 0f ten times on a Google Search?

We Came Up 5 Times In 1 Search, Including Napleton's Twitter Page

It is important to note that 4 of the impressions were blogs. You must understand how important having a proper blog is. The fifth impression (represented as number 4 in the search screenshot) was Napleton’s Twitter Page. Imagine that? Their Twitter account has Napleton’e entire inventory on there. So all those keywords can be picked up by a Google search. Check out their Twitter: Napleton’s Twitter

So, you want to sell 10 more units a month? Call Mike at (863) 666-0130 to get started.

Showroom Logic Automated Twitter and Twitter Widgets To Embed Anywhere

Although our software is fully automated, we still encourage car dealers to get involved and send some tweet themselves. The idea of our automation is simple, if you get too busy to manage your twitter account, Showroom Logic will continue to make several auto Tweets every day, until your entire inventory will be out there.

One single Tweet with the correct format can get picked up by thousands of websites, and it’s an important way to saturate the internet.

Starting next week, Brandon Bishop of Showroom Logic will start a series of Social Networking videos. Stay tuned for the first video. We suggest you bookmark this page.