Directions To Car Dealership Clicked More Than We Thought

The toughest website traffic to track are the potential car buyers that simply show up on your lot. When asked how they found you, they simply say “The Internet”.
This can be very frustrating for the incentive based internet sales managers and directors. Our study last month indicated that 51% of internet customers don’t call or [...]

Are Car Dealer’s Internet Leads Just Showing Up Without Calling Or Emailing?

This has been a controversial topic for years now. Car Dealer’s shell out thousands of dollars a month to have their vehicle inventory posted to third party websites like AutoTrader, Cars.com and Showroom Logic. How can they properly know which is working and which is not?
I feel it’s the salesperson’s job to properly interview the [...]