Our New Google Adwords Image Ads Will Start Next Week
This is what the image ads will look like
Our new Google Adwords Image Ads will start next week, and you will soon see them all over Florida. Many car dealers opt out of the Google Content Network because of the amount of impressions and clicks. It typically accounts for 60% or more of a dealers PPC Budget.
The content network is more of a branding tool, compared to opting into the search network. This tool will create a better branding presence because people just love photos.
I’m most excited about seeing the cost per click and impression reports. From the existing Google Adwords Content Network, there is an absence of car dealers utilizing the image ads, so we are hoping for a very low cost per click.
Each image ad will pull an image from the actual car listing, and overlay a price. If the article is about a Dodge Ram, the software will find a Dodge Ram in the dealer’s inventory and display the appropriate ad.
I am really excited about this! Once this is done, we will finish our Facebook Ad Application which will basically do the same thing.
Our Google Adwords Tool Expanding To Show Inventory Images On Ads
Since we launched our automated Google Adwords tool, our participating dealers have been on top in their areas for Google searches for their entire new and used car inventory.
Many websites who participate in the Google Content Network display image ads. The fact is, image ads cost less and there aren’t many companies utilizing it, especially car dealers. For this reason, we are launching a new photo image tool for car dealers and Google Adwords.
This tool will generate photo ad campaigns for a car dealer’s entire inventory (new and used). Let’s say MotorTrend writes an article about a 2007 Ford Mustang. Our software will create an image ad that will actually pull an actual image from the dealers website of the vehicle and display it.
This software will create image ads with your actual inventory photograph and display it through the Google Content Network. NOTE: This isn't one of our ads, it's just an example where you ads will show.
We also plan on making this work for Facebook ads as well. The tool is almost done, and it should be up and running in about 2 weeks.
Park Automall in Tampa Bay Florida will be the first dealer using our new tool. They have been using our regular Automated Google Adwords Tool for about 4 months now, and they know the value of it. For this reason, we are creating another website for them that will compete with our existing site, and it will be using the image ads with the regular text ads.
If you don’t know about our current Google Adwords Tool, you should look into it. Google gets 80% of the internet searches. It is the first place every dealer should try and be.
The reason is simple:
Most people search for “Ford Mustang”, “Used Ford Mustang” and “Preowned Mustang” plus a few other search phrases. A car dealer can hire the best SEO Company in the world and try, but you will not rank on keywords like this…ever.
Don’t you think it makes sense to show up on Google every time a user searches for your new and used car inventory?
Think about it. You’re selling cars right? There are thousands of people searching for every make and model you have on a daily basis.
Check Out These Stats:
- Their ads showed up 5,004,061 different times in the past 30 days. Over 5 million impressions!
- Just the phrase “Ford Mustang” was searched 6,617 times. 252 people searched for “Ford Mustang For Sale”. The total count for all search strings related to a Ford Mustang was 629,464. If you’re not on that page you are missing the boat.
- Park Automall has over 200 vehicles in stock, so check out some of the other phrases they owned:
- Suzuki Forenza: 127,111 impressions from all Suzuki Forenza Related Search Strings
- Jeep Wrangler: 292,555 impressions from all Jeep Wrangler Related Search Strings
- Ford F-150: 323,395 impressions from all Ford F-150 Related Search Strings
I could go on and one, but I won’t. It sounds like common sense doesn’t it? The ownership at Park Automall is aggressively involved in all of their advertising. He’s a visionary, and he does things no other dealer does. That is why they lead Tampa Bay in car sales.
His secret weapon is the Google Adwords Campaign. He uses AutoTrader and Cars.com, but only the basic packages available. The Internet Director over their wants to can them both, but the owner believes that every dealer should be listed on their.
Be sure to subscribe to our updates (up a little to the right) so you can see out finished product is dome for our new image ads.
You can also learn more about fishing where the fish by watching this video: