I’m talking about the Google Content network, and “eye balls”. All major newspapers participate in Google Adsense, including the New York Times. Other large websites like YouTube and Myspace also participate. Every time a user clicks a Google Ad, the website gets a piece of the action.

Let’s say you’re a Toyota Dealer. If you select the proper keywords your text or image ad will be displayed in an article your local newspaper writes about a Toyota Camry, and it won’t cost you a penny unless somebody clicks it.

This is a fantastic way to not only advertise, but it’s a very effective branding tool. The cool thing is the control you get. When setting up your campaign, you can tell Google to only show your ads in a 20 miles radius of you dealership, or you can choose 10, 30, 100 or even your entire state. You can do the whole world if you want.

We use text ads and image ads for our campaigns, and the image ads get incredible results. So far this month, a car dealer in Tampa received 250,738 impressions for a cost of 0.0024536368639775383069179781285645 per impression. You will not get these numbers

Google Image Ads, Powered By Your Inventory

anywhere else, even on your own website.

The great thing about this is they’re image ads, not text ads. Now you can only pay for clicks, and have hundreds of thousands of impressions showing your logo and your inventory.

Our software creates these ads with every new and used vehicle you have in inventory. When clicked, we can have them go to any website you want. Dealer.com, Izmo Cars, Cobalt, etc…

How for the cool part. Here is a list with screenshots of high traffic websites we can advertise on for a fraction of a penny:

1) Gmail

More and more people are using Gmail these days. When you go to your inbox, you will see Google ads. When you open each email, ads will appear depending on the text used in the email.

True Story: The other day we sold a car to a woman in Tampa Florida. After the sale, I chatted with her to find out exactly where she came from. She was a lead from our website, but that wasn’t enough for me. I wanted to know how she found the website. She was looking for a late model preowned Chrysler Sebring. She found one at a car dealer about 15 miles away, and inquired about it. She got an auto response saying “thank you for your inquiry on the 2008 Chrysler Sebring…..” to her gmail address. When opened, she saw our text ad just like the example below. She clicked it, and ours was a better deal. She showed up and bought it. Now that was cool!

When using the Google Content network, Your Text Ads Will Show Up (Ad Highlighted In Yellow)

2) Motor Trend:

Motor Trend is a very popular website. Here is an article about a Volkswagen Passat. This dealer happened to have one in stock and the ad showed up (image and all) 3,792 times so far this month, for a cost of only $12.92. All viewers were from a 50 mile radius of the dealership.

Motor Trend Showed This Ad 3,792 times for only $12.92 so far this month

3) YouTube

YouTube is the third most popular website on the planet. Google owns YouTube, so of course they’ll put image ads and text ads on there. Check this out:

This Is One Of Thousands Of Videos Your Ads Will Appear On

Here is something even cooler. This text ad for another dealer we service in Orlando Florida comes right over the video:

Look At Napleton's Ad Show Up Inside The Actual Video

4) Car Forums

Car Forums are very popular, and there are thousands of them. Combined together, they provide the opportunity for targeted advertising for pennies.

2 Different Ads Appeared On This Dodge Challenger Forum, Both Were Our Dealers

5) Forbes.com

Forbes.com is a very popular website, and you can also have you ads appear here.

Forbes' Article Mentions a Hummer H2 And Presto!

6) Automotive.com

They do very well in the search engines, and they get a ton of trafffic

This article was about a Volkswagen EOS, and look, Park Auto Mall happened to have one in stock

I could go on and on, but I won’t. Just think of the value of this great tool. All we need is your inventory feed, and we’ll make it happen. Email patrick@showroomlogic.com for more information.

Anyway, they called me up and reminded me that Black Friday was a few days away. I went ahead and did a series of blog posts with the proper keywords. After looking at my stats a few days later, I noticed several visits from a long tailed keyword (see below).

When I did the search on Google, 5 of our websites came up. Including their Twitter Page! Imagine being represented five out 0f ten times on a Google Search?

We Came Up 5 Times In 1 Search, Including Napleton's Twitter Page

It is important to note that 4 of the impressions were blogs. You must understand how important having a proper blog is. The fifth impression (represented as number 4 in the search screenshot) was Napleton’s Twitter Page. Imagine that? Their Twitter account has Napleton’e entire inventory on there. So all those keywords can be picked up by a Google search. Check out their Twitter: Napleton’s Twitter

So, you want to sell 10 more units a month? Call Mike at (863) 666-0130 to get started.

The search term is “used trucks tampa”. There are hundreds of large car dealers in the Tampa Florida area to compete with as far as organic (free) Google search listings go, yet Park Automall manages to own that search term.

Park Automall Gets Google Sitelinks

Google explanation of sitelinks:

Our process for generating Sitelinks is completely automated. We show them when we think they’ll be most useful to searchers, saving them time from hunting through web pages to find the information they are looking for. Over time, we may look for ways to incorporate input from webmasters too.

Basically, Google is telling the user “there really aren’t many quality websites in the Tampa Bay area that have used trucks, so you really should check out the first listing.”

We all know internet sales managers don’t get any respect, but this is kudos to Dave Ingold of Park Automall for being an aggressive one. He is always opened to new ideas and he understands the difference between fact and fiction.

I will take a little credit for showing him how it’s done, but the great thing is I didn’t have to do anything. He listened and acted, it’s as simple as that. I challenge any internet sales manager or director in Tampa to top this accomplishment, but you better be prepared to put your hours in and earn your money.

Showroom Logic has slots available in just about every city in the US, except for Tampa because we only service 1 dealer per city with these packages.