When You Advertise With Google PPC, Should You Opt In To The Content Network?
Everybody has a different opinion about the Google Content Network. When you pay for clicks using Google Pay Per Click, you can choose to have your ads displayed in Google Search and/or the content network.
The content network is a collection of news sources that display Google Ads, and every time the ad gets clicked the advertiser gets a piece of the action.
Personally, I feel the content network is a great way of branding. One of our dealers in Tampa Florida received an astounding 4,448,514 impressions. Out of that number, all but 152,562 came from the content network (the rest came from actual searches).
When I dug a bit deeper to see what kind of websites are in the content network, I could clearly see where each visitor was coming from. My most important metric is pages looked at per viewer from each source.
In order, here are the best performing referring websites:
youtube.com
automotive.com
allpar.com
internetautoguide.com
motortrend.com
automobilemag.com
automotix.net
autobuyguide.com
ehow.com
about.com
cars.oodle.com
ford-trucks.com
autos.aol.com
autos.kosmix.com
automotiveforums.com
nytimes.com
squidoo.com
trucktrend.com
amazon.com
epinions.com
autoguide.com
Google does not charge you for impressions, that is the great part. I compiled all of the data for all of the car dealers that use our inventory adwords tool. I did some simple math, considering how many clicks they had.
Tips To Make Your Own Campaign More Successful
If you want to try create your own campaign, follow these simple tips:
- For each ad group you make, be sure to have the keywords in your description.
- For each ad unit, be sure you are linking either directly to the vehicle page or to the vehicle category page. If you choose to send them to just your homepage every time you will have a very poor quality score, which could double your cost per click.
- Be sure each landing page is optimized. This highly affects your quality score.
- Be sure to include keyword or keyword phrase in url Google asks you for. When you set up each adgroup, Google will ask your for the actual url, and what the url will display. In this field, enter your keywords like yourdealer.com/Toyota-Camry.
You want to make your life easier? We will give your actual inventory (new and/or used) 1,000 impressions in both networks for only $2.00. That’s right, only 2 bucks. All of your inventory will show up on Google Searches and networks in your area. These impressions will only come from vehicle related searches and articles, they are simply the best you can get.
Here are the rules:
- You must use our landing pages (we get better quality scores)
- You must send us your inventory feed
- All leads will instantly go to either an email address or your lead management tool
- Minimum amount of impressions desired must be at least 500,000 (This will cost $1,000.00)
- You should provide us with a trackable 800 line for tracking purposes
- You select your radius (25 miles, 50, 75 or an entire state)
Questions? Send an email to mike@showroomlogic.com