Adlogic Google Algorithm Change
During the past year, Showroom Logic has been collecting and storing massive amounts of data regarding Google Pay Per Click advertising from our AdLogic software. Some important metrics collected were cost per click (CPC), Click Thru Ratio [...]
Where Do Carbuyers Go After Visiting AutoTrader.com?
Many Internet Sales Managers and E-Commerce Directors in the car business know how important it is to be where car buyers are looking. This is why we put our inventory on websites like AutoTrader.com and Cars.com. Especially since there are [...]
Our New Google Adwords Image Ads Will Start Next Week
Our new Google Adwords Image Ads will start next week, and you will soon see them all over Florida. Many car dealers opt out of the Google Content Network because of the amount of impressions and clicks. It typically accounts for 60% or more [...]
Our Google Adwords Tool Expanding To Show Inventory Images On Ads
Since we launched our automated Google Adwords tool, our participating dealers have been on top in their areas for Google searches for their entire new and used car inventory.
Many websites who participate in the Google Content Network display [...]
When You Advertise With Google PPC, Should You Opt In To The Content Network?
Everybody has a different opinion about the Google Content Network. When you pay for clicks using Google Pay Per Click, you can choose to have your ads displayed in Google Search and/or the content network.
The content network is a collection [...]
Our Google Adwords Tool Performs So Well It Is Now Guaranteed By Showroom Logic
Since the inception of our automated Google Adwords tool for car dealers, we have come to realize how powerful this tool really is. We have had the opportunity to see stats from previous marketing companies hired by dealers to manage their Google [...]
Park Automall Using Showroom Logic’s Lobster Trap Theory
Showroom Logic has always been about microsites, and the effect is best described using our Lobster Trap Theory. If you were a lobsterman, how many traps would you set?
I don’t think anyone would say one. The best answer would be ‘as [...]
New: No Microsite Needed For Car Dealer Automated Google Adwords Campaigns
Showroom Logic has now simplified our Google Adwords Tool for New & Used Car Dealers. Many dealers are proud of their existing website, and would rather not have an additional microsite.
Using our Google Adwords Tool for Car Dealers, we [...]
Car Dealer PPC Campaigns From Showroom Logic Over Shadow Big Firms
Two days ago, I was approached by a car dealer in Orlando Florida. They wanted me to stop by and show them our Google Pay Per Click Campaign stats.
The woman who called me mentioned that they had estimates and stats from 5 different marketing [...]
The Main Reason Why Car Dealers Balk At Advertising On Google
Many car dealers have a bad taste in their mouth when it comes to advertising on Google. The story usually is the same, they spent a lot of money without getting anything in return.
The problem with this is all about keywords, and choosing [...]
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