I remember paying a local newspaper $1,200.00 for an ad on their website (50,000 impressions). It’s seemed like a good deal at the time, but that was a waste of money.

If you purchase an ad like that, you’re not necessarily advertising to people who want cars. It’s a potluck of everybody.

The Google Adsense network makes more sense. Your ad will only appear if the article is about your ad. Imagine getting 45,695 targeted impressions for $35.00? All within a 30 mile radius of your dealership?

Our Google Adsense tool works with your inventory, so if you happen to have a Ford Mustang in stock the ad will appear on every website, blog or forum that uses Google Adsense. And that’s about every one of them (that’s how they make their money). Let’s say you pay .60 cents for a click. Google will pay them about half of that.

Since our campaign kicked in for a Tampa Dealer, the websites that the ads appeared in were amazing:

1) Kijiji – Free Classified Site

Every wonder how these websites make money? It simple, they let anyone post a free classified ad. Many small car dealers in the Tampa area put their inventory on there.

This snapshot is a person trying to sell their Harley Davidson. Park Automall happened to have a Harley is stock, so there it is:

This impression appeared in a Harley Ad of Kijiji

Automotive.com:

This was an article published on the popular website automotive.com. It was all about a used Honda, so obviously somebody was researching it. Park Automall just happened to have a 2007 Honda Accord in stock, and it showed. When clicked the user is brought directly to that listing.

This was a great appearance on a popular automotive site

Ford Mustang Forums:

There are many car forums out the, and this one is for Ford Mustangs. Park Automall has a 2008 in their inventory, and look what showed.

This impression was clicked from a Ford Mustang Forum

Corvette Forums:

Another example of a forum appearance. Corvette forums are very popular, and Park Automall has a 2002 in stock.

This ad showed in a popular Corvette Forum

I could go on and one, but with over 30,000 impressions a day it would be impossible. If you want to see where the ads appear in searches check out this post.

I’m not sure if you ever tried to run a Google Adsense campaign. If you were to simulate our software with a person it would take a full-time skilled employee, or a marketing company that could cost you thousands of dollars per month.

Furthermore, our quality score is so high we don’t have to pay 2 or 3 dollars a click. Our average is only .95 cents a click!

Here are some bullet points about our product:

• The adsense campaign is automatic, working with your inventory
• Available to 1 dealer only in each city
• Easily set your daily budget and area desired

Included in this package:

• Our Automated Inventory Twitter App
• Automatic Facebook Updates: Check this out: Napletonfans.com
• Craigslist Posting Tool
• The most powerful microsite available, with entire inventory. Like this: Tampa Used Cars
• Powerful SEO for your existing dealer website.

All for under $1,000.00! Remember, only 1 dealer per city. Let us take you to the top anywhere in the United States.

Call Mike at (863) 666-0130 or shoot me an email: mike@showroomlogic.com

The cool thing about it is simple, we automate the entire process. As your new inventory rolls into our website, the Google campaign is automatically generated. When the vehicle is removed, so does the campaign.

Search for any car on Google, our dealer's inventory will automatically show up

The truly unique aspect of this great tool is the fact that it goes directly to the car in question. Most adsense campaigns land on the homepage when clicked, and the user has to navigate to find it. It would take a car dealer a full time employee to accomplish this.

The above search (when clicked) will bring the user to the actual page!

So why is this so special? Let everyone else fight over the same keyword and pay 2 or 3 dollars a click. We can get quality clicks for pennies since there aren’t many people displaying ads for these keyword groups because of the time involved.

Today’s results were interesting. Many may believe that long tail keywords won’t bring traffic or impressions, but here are the stats:

• 22,687 total impressions
• 840 were displayed on Google Search
• 21847 impressions were made on content related blogs and news article in the Tampa Bay area alone.

Here is an example of impressions on content related networks:

So far today our ad was displayed on 21,847 article sites like this one in the Tampa Florida area alone. If Park Automall had a 2008 in stock it would of showed that one.

The Ads Even Show Up On YouTube Videos

Park Automall has 1 Harley Davidson For Sale and Even That Showed Up On A Harley Forum

I never even thought of the idea of showing up on a YouTube Video. I was just looking at our live stats and this click just came in from someone in the Tampa Florida area. YouTube is the 4th most popular website in the world only to be topped by Google, Yahoo and Facebook. I’ve seen many car dealers attempt YouTube as an advertising method, and I can only imagine how horrified they will be when they find out that they are advertising for you.

I’m not sure what we’ll come up with next, but this takes the cake. Besides our Twitter and Facebook Tools, this is awesome.

Please note that because of conflict of interest, we can only service one dealer per area in the US. Tampa & Orlando Florida are the only 2 spoken for.

Contact mike@showroomlogic.com for details.

Note: You will only be able to see this in action in the Tampa Bay area (that’s where the dealership is located).

]]> http://www.showroomlogic.com/blog/google-adsense-tool-new-used-cars.html/feed 2 http://www.showroomlogic.com/blog/save-thousands-monthly-with-showroom-logics-new-google-adsense-tool.html http://www.showroomlogic.com/blog/save-thousands-monthly-with-showroom-logics-new-google-adsense-tool.html#comments Fri, 30 Oct 2009 01:50:23 +0000 Mike http://www.showroomlogic.com/blog/?p=60 The great part of being involved with a small company like Showroom Logic is performance. We’ve launched so many new features this year it’s insane, including our Car Dealer Twitter Tool. While the big dogs struggle to keep up with us, we are constantly developing new features.

This week we are launching an automated Google Adsense Tool that automatically creates an adsense campaign for each vehicle a car dealer has in their inventory. The great part is these clicks will cost you pennies, not dollars.

Have you ever tried Google Adsense? It’s a pretty tedious job to maintain, let alone create your keyword campaigns. Our system has the code integrated in the backend, so not only will your vehicle automatically go to Twitter and Facebook, it will be launched into Google Adsense. When the car or truck is sold, it will automatically cancel that particular campaign.

This Is Just One Of Thousands Of Keywords You Will Show Up On - For Pennies

It is important to note that if you are not in the Tampa area, you will not be able to see this. We run this campaign in the Tampa Florida area only. Today was a test day, and it was pretty impressive. We had 1,726 total impressions. Out of all the clicks, it cost us .08 a click. Why so cheap? We’ll keep that our secret. Don’t sweat it though, we can launch this for you anywhere in the US.

It doesn’t matter if you’re a single or multiple rooftop dealer. We have tools for everybody, with many different packages available.

For more information, call Mike at (863) 666-0130 or email me at mike@showroomlogic.com. Private white labeling is available.

Patrick and I are looking forward to helping more dealers move some metal.