Should Car Dealers Use Facebook To Advertise?
Facebook is probably the most personal form of social networking available. To create and manage a successful Facebook account takes time and patience, especially if you’re a car dealer.
Let’s say you have 20 employees using Facebook, and each have 100 friends. That’s 2,000 people that will see your inventory on a daily or weekly basis. Remember, those 2,000 people have friends too!
The first thing I would recommend is to not even try to start a “Fan Club” unless you are prepared to give something away. I’m not talking a free oil change either, I mean more like a plasma TV or a car. Otherwise you will have a fan page with very few followers.
Whoever runs your internet department should set-up a personal Facebook account, and converse with people as person to person, not dealership to person. This person must interact with their “friends”, making comments on their posts. Facebook is a 2 way street, and people love for others to comment on their status updates. You should only post updates when you have something to say, and don’t make it all business. Share cool websites and photos with your Facebook friends.
As a car dealer I would recommend getting all of your employees involved. Do you even realize how many of your employees already have a Facebook account? This could be a gold mine in branding your car dealership. Think about it, how many employees do you have? Count up all your salespeople, service, parts, etc…
Automatic Facebook Updates
You will soon realize that most already have a Facebook account. Have a meeting with all of them and offer bird dogs. Showroom Logic can add your entire inventory (with photos) to an unlimited number of Facebook Accounts. It will also automatically update as new cars come in.
As every new vehicle is added to your inventory, it will get posted as a status update for all of your employees using it. Let’s say you have 20 employees using Facebook, and each have 100 friends. That’s 2,000 people that will see your inventory on a daily or weekly basis. Remember, those 2,000 people have friends too!
OK, that’s enought about Facebook. I hope you’re using Twitter!