Park Automall Using Showroom Logic’s Lobster Trap Theory
Showroom Logic has always been about microsites, and the effect is best described using our Lobster Trap Theory. If you were a lobsterman, how many traps would you set?
I don’t think anyone would say one. The best answer would be ‘as [...]
How To Juice Up A Car Dealer Miscrosite
A dealer miscrosite is one of the most important strategies a car dealer can do to get more traffic. I call it my “lobster” theory. If you were a Lobsterman, how many lobster traps will you set? I hope your answer is more than just [...]
Dealer Microsites From Showroom Logic Provide Powerful Backlinks To Dealer Websites
One of the greatest features a Showroom Logic dealer microsite provides is strong backlinks pointing back to a main dealer website. Unfortunately most internet directors are advised by their vendors and they don’t realize without backlinks [...]
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