Park Automall Using Showroom Logic’s Lobster Trap Theory

Showroom Logic has always been about microsites, and the effect is best described using our Lobster Trap Theory. If you were a lobsterman, how many traps would you set?
I don’t think anyone would say one. The best answer would be ‘as many as possible”. The more lobster traps, the more lobster. The same will go [...]

How To Juice Up A Car Dealer Miscrosite

A dealer miscrosite is one of the most important strategies a car dealer can do to get more traffic. I call it my “lobster” theory. If you were a Lobsterman, how many lobster traps will you set? I hope your answer is more than just one.
The problem with a dealer microsite is you cannot simply [...]

Dealer Microsites From Showroom Logic Provide Powerful Backlinks To Dealer Websites

One of the greatest features a Showroom Logic dealer microsite provides is strong backlinks pointing back to a  main dealer website. Unfortunately most internet directors are advised by their vendors and they don’t realize without backlinks your website will not rank, no matter how optimized it is. I see many dealerships that have microsites without [...]