Certified Google Adwords Partner
During the past year, Showroom Logic has been collecting and storing massive amounts of data regarding Google Pay Per Click advertising from our AdLogic software. Some important metrics collected were cost per click (CPC), Click Thru Ratio (CTR), Average Placement and conversions.
From our own Google Adwords accounts, this data comes from over 896 million impressions and $4,402,084.75 dollars spent.
To make our product even better, we recently obtained the largest scarcity index in the automotive industry. We cannot tell you from who, but this will be announced in the near future (hopefully in time for the NADA in Las Vegas next month).
Now that we had so much pertinent data, we had to figure out what to do with it. Last month we hosted a think tank with qualified people from all over the car business and outsiders familiar with other industries. After a couple of days, we came up with this:
Showroom Logic's New Algorithm
This week we brought all of our programmers to Miami along with the most respected Google PPC Guru in the United States. Together we finalized our new algorithm and it will be up and running by February 1st for the 2012 NADA Convention in Las Vegas.
If you want to learn more about our product please contact Matt Weinberg at the phone number above right to arrange a meeting at the NADA Convention. If you don’t plan on attending please contact Matt to schedule a phone call or webinar. We also invite you to visit the Homenet Booth at NADA to learn more about it.
There are many car dealers out there who manage their own Google Adwords Accounts. Here are a few reasons why you should allow Showroom Logic to manage your account:
- Direct Technical Support From Google: We have a team of 4 from Google that helps us manage our clients accounts. We have direct phone numbers and email addresses, so issues can be resolved quickly.
- Google Adwords Certified Teams: Our teams are well trained and Google Adwords Certified.
- Transparency: With AdLogic, you will have full access to your Google Adwords Accounts, giving you the freedom to enable your own campaigns if you’d like. If you ever cancel AdLogic, your Google Account is still yours.
- HIGHER Click Through Ratios & LOWER Cost Per Clicks: Many people don’t realize the complex ranking system Google has. This is known as a “quality score”. Every keyword and phrase you bid on is examined by many different factors, including the landing page, the CTR of the ad and many other factors. To the average user it may seem like a simple auction because Google asks you how high you want to pay for each click. Google cares about it’s user experience, so this is not true. If you have a better quality score than your competition, your add will appear before them AND you will earn a lower cost per click. Our algorithm can save you thousands of dollars in just one month.
Showroom Logic is always working to make our products better, and below is a perfect example. This particular car dealer was doing their own Google PPC campaign for used cars until they hired us. We added our campaigns on December 31, 2011 and they paused their campaigns on December 26th of 2011.
Comparing AdLogic To Traditional Google PPC
If you compare the data you will see how much money we already saved them. They paid $904 in just 10 days of running ads on Google. We came in and produced the same amount of clicks for a little over $300.00 in the same amount of days.
Our next blog post will be about tracking conversions properly and how Bounce Rate in Google Analytics is irrelevant in the car industry.
