Park Auto Mall Adds A Bit Of Fun To Their You Tube Videos
Recently, Park Auto Mall decided to take videos a bit more seriously. They plan on investing the time to create real videos, not just moving pictures with a robo-voice.
Their new You Tube Channel is only a month old, but with a team of 6 in the BDC Department they manage to find plenty of time to make the videos. Internet Director and BDC Manager Mike Annable says it really doesn’t take that long.
“We currently make customer testimonial videos and car of the week videos”, Mike says. “The car of the week videos take about 10 minutes to shoot, and about 10 minutes to process. We try to have a bit of fun as well by lately adding little outtakes at the end of each video. We had our video guy make a beginning and an end for each video, and we take the middle and sew them together. We gave me a quick tutorial on how to edit the videos to make them a little bit professional looking. We learn as we go, and here’s an example”:
The customer testimonials can be a bit harder, only because many customers don’t want to be on video. “I would like to get at least one a day, and that would help me saturate the internet with over 300 videos a year”, he says. “Between the car of the week videos and the customer testimonials I can have over 600 videos in a years time. It’s important to note that you will not see thousands of vews for each video, but it adds up. Auto Trader, Cars.com and many other vendors are trying to sell us video, but I look at the views for their current customers and there are very few. Our videos are getting more views because we promote them on our blogs, our Facebook Fan Pages, plus we send the link to each participating customer and they usually send it to their friends.”
Of all the videos they did so far, the outakes video received the most views. It was really funny, and they plan on adding more. Mike says although they take this seriously, they like to have fun doing it. “When you have funny outakes, the staff alone sends them out to friends and family and posts them on their Facebook Wall”:
Take a look at this one:
Check back next week and you’ll see their new beginning and end for each testimonial video.
