This is what the image ads will look like
Our new Google Adwords Image Ads will start next week, and you will soon see them all over Florida. Many car dealers opt out of the Google Content Network because of the amount of impressions and clicks. It typically accounts for 60% or more of a dealers PPC Budget.
The content network is more of a branding tool, compared to opting into the search network. This tool will create a better branding presence because people just love photos.
I’m most excited about seeing the cost per click and impression reports. From the existing Google Adwords Content Network, there is an absence of car dealers utilizing the image ads, so we are hoping for a very low cost per click.
Each image ad will pull an image from the actual car listing, and overlay a price. If the article is about a Dodge Ram, the software will find a Dodge Ram in the dealer’s inventory and display the appropriate ad.
I am really excited about this! Once this is done, we will finish our Facebook Ad Application which will basically do the same thing.
See it in action at my website. You hit the nail on the head. No one cares about brands, they want cars. It doesn’t matter who has it assuming the car is comparable.
Thanks, Ben
http://AlabamaScion.com
I have always thought that image ads were bringing less ROI when used in adsense, and have never used it, but I may try them again in a few weeks! Fine tuned adwords account can really bring you golden income, week after week, on autopilot!
It really depends on your niche. Our niche is cars, and the industry is wide open for image ads. The great part is the price. With no competition the click throughs come very cheap. Obviously, it’s something that will be monitored.
I would think for your industry it would work well. I don’t mean create 1 image ad as an advertisement, I mean inventory ads with actual photos.
If you do it right, your ROI will be fine. Just consider your keywords and never let Google pick them for you.