Comments on: My Opinion: Dealer.com Is The Best Website A Car Dealer Should Be Using http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html Tips, Tricks & Hacks For Internet Sales Managers & Bloggers Thu, 12 Aug 2010 00:29:58 -0400 http://wordpress.org/?v=2.9-rare hourly 1 By: cartivity.com http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-642 cartivity.com Sun, 04 Apr 2010 15:57:54 +0000 http://www.showroomlogic.com/blog/?p=447#comment-642 <strong>My Opinion: Dealer.com Is The Best Website A Car Dealer Should Be Using | Internet Car Sales...</strong> Showroom Logic does not build car dealer websites, so I am able to give my opinion openly about the best and the worst websites for car dealers. Although it may... My Opinion: Dealer.com Is The Best Website A Car Dealer Should Be Using | Internet Car Sales…

Showroom Logic does not build car dealer websites, so I am able to give my opinion openly about the best and the worst websites for car dealers. Although it may…

]]> By: A Great Way To Handle Sold Vehicles Without Losing Search Engine Traffic | Internet Car Sales http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-609 A Great Way To Handle Sold Vehicles Without Losing Search Engine Traffic | Internet Car Sales Tue, 23 Mar 2010 21:21:17 +0000 http://www.showroomlogic.com/blog/?p=447#comment-609 [...] month I blogged about how Dealer.com created 301 redirects when a vehicle was deleted from a car dealers inventory feed. Judging from the comments and emails [...] [...] month I blogged about how Dealer.com created 301 redirects when a vehicle was deleted from a car dealers inventory feed. Judging from the comments and emails [...]

]]> By: Dave Ingold http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-596 Dave Ingold Fri, 19 Mar 2010 16:25:56 +0000 http://www.showroomlogic.com/blog/?p=447#comment-596 I would think for a new car dealer, but not a preowned. We have a late model inventory of almost 300 cars in Tampa Bay Florida, and out in-house website and our microsite rocks! Thanks again Showroom Logic for the SEO services and advice I would think for a new car dealer, but not a preowned. We have a late model inventory of almost 300 cars in Tampa Bay Florida, and out in-house website and our microsite rocks! Thanks again Showroom Logic for the SEO services and advice

]]> By: Motorcycle clothing http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-594 Motorcycle clothing Thu, 18 Mar 2010 20:29:29 +0000 http://www.showroomlogic.com/blog/?p=447#comment-594 Keyword stuffing, long, useless urls strings are bad. also over use of meta tag info doesnt help. Keyword stuffing, long, useless urls strings are bad. also over use of meta tag info doesnt help.

]]> By: admin http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-570 admin Sat, 06 Mar 2010 17:13:30 +0000 http://www.showroomlogic.com/blog/?p=447#comment-570 Steve, how do they handle their sold inventory? If you're not sure you should call and ask them. It wouldn't be easy for me to find one. For starters, the little YouTube video you have on the top left is blocking your New Inventory and Pre-Owned Inventory drop down links. The links end up behind the video. This happens on Firefox (not explorer), so you should have them fix the issue asap. I just dug a bit deeper and looked at your inventory. The actual inventory will never rank on search engines, for 2 reasons: 1) Duplicate Title Tags: Every single vehicle you have in inventory has the exact same Title Tag. Your title tag says "Pre-Owned Inventory 2 Bay Ridge Honda Brooklyn New York" on all of your vehicles. It should have a unique title tag for every vehicle, like "Used 2005 Honda Accord Brooklyn New York Bay Ridge Honda" 2) Sloppy URL's: Your URL's should have keywords in them for each of your inventory. This is what your URL looks like for a 2008 Honda Accord: http://www.bayridgehonda.com/Preowned-Inventory-2.aspx?InventoryId=30668785 It should be bayridgehonda.com/used-cars/2008-honda-accord.htm or something similar, but you get the idea. This is just the tip of the iceberg. If I were you I would find another vendor quickly. You are missing the boat with long tail local keyword searches. Remember Steve, I am not affiliated with any website providers, so I have no motive to suggest another company for financial gains. You need to contact any of the above vendors, and at least inquire. Steve, how do they handle their sold inventory? If you’re not sure you should call and ask them. It wouldn’t be easy for me to find one.
For starters, the little YouTube video you have on the top left is blocking your New Inventory and Pre-Owned Inventory drop down links. The links end up behind the video.
This happens on Firefox (not explorer), so you should have them fix the issue asap.
I just dug a bit deeper and looked at your inventory. The actual inventory will never rank on search engines, for 2 reasons:

1) Duplicate Title Tags: Every single vehicle you have in inventory has the exact same Title Tag. Your title tag says “Pre-Owned Inventory 2 Bay Ridge Honda Brooklyn New York” on all of your vehicles. It should have a unique title tag for every vehicle, like “Used 2005 Honda Accord Brooklyn New York Bay Ridge Honda”

2) Sloppy URL’s: Your URL’s should have keywords in them for each of your inventory. This is what your URL looks like for a 2008 Honda Accord: http://www.bayridgehonda.com/Preowned-Inventory-2.aspx?InventoryId=30668785

It should be bayridgehonda.com/used-cars/2008-honda-accord.htm or something similar, but you get the idea.

This is just the tip of the iceberg. If I were you I would find another vendor quickly. You are missing the boat with long tail local keyword searches.

Remember Steve, I am not affiliated with any website providers, so I have no motive to suggest another company for financial gains. You need to contact any of the above vendors, and at least inquire.

]]> By: Steve http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-568 Steve Wed, 03 Mar 2010 22:45:55 +0000 http://www.showroomlogic.com/blog/?p=447#comment-568 What is your opinion on Reynolds Web Solution? What is your opinion on Reynolds Web Solution?

]]> By: admin http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-565 admin Tue, 02 Mar 2010 20:54:52 +0000 http://www.showroomlogic.com/blog/?p=447#comment-565 Thanks for your input Terry. I've never heard of you company but I'll do some research! Thanks for your input Terry. I’ve never heard of you company but I’ll do some research!

]]> By: Terry Holbrook http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-562 Terry Holbrook Mon, 01 Mar 2010 21:42:15 +0000 http://www.showroomlogic.com/blog/?p=447#comment-562 Mike, At Liquid Motors we have been doing this for sometime now. We do it a little different in the sense that if that listing no longer exists we don't just send them to the home page of the site but to the actual results page for that Make and Model. This allows a customer who clicked on an add for an Audi A6 to actually see an Audi A6 very quickly. Example of a listing that is no longer in the dealer inventory: http://iraaudi.com/Certified/2007_AUDI_A6_4dr_Sdn_3_2L_quattro__/Peabody_MA/LISTING-107434366/VehicleDetails.aspx You will also notice that the URL is very Bot or Spider friendly. We get a lot of referrals from Google Images due to this type of URL. In addition to our complete Internet marketing solutions our Optisite product line are all completley custom. There is no pick from this or that, it is an 8 week custom build time and process to create the exact look and feel of what the dealer wants. Please include us in any of your comparisons. www.LiquidMotors.com P.S. Matt, sorry I missed you this year at NADA considering we were only 15 feet away LOL I guess that is a good sign for both of us that we were so busy! Mike,

At Liquid Motors we have been doing this for sometime now. We do it a little different in the sense that if that listing no longer exists we don’t just send them to the home page of the site but to the actual results page for that Make and Model. This allows a customer who clicked on an add for an Audi A6 to actually see an Audi A6 very quickly.

Example of a listing that is no longer in the dealer inventory: http://iraaudi.com/Certified/2007_AUDI_A6_4dr_Sdn_3_2L_quattro__/Peabody_MA/LISTING-107434366/VehicleDetails.aspx

You will also notice that the URL is very Bot or Spider friendly. We get a lot of referrals from Google Images due to this type of URL.

In addition to our complete Internet marketing solutions our Optisite product line are all completley custom. There is no pick from this or that, it is an 8 week custom build time and process to create the exact look and feel of what the dealer wants.

Please include us in any of your comparisons. http://www.LiquidMotors.com

P.S. Matt, sorry I missed you this year at NADA considering we were only 15 feet away LOL I guess that is a good sign for both of us that we were so busy!

]]> By: uberVU - social comments http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-555 uberVU - social comments Fri, 26 Feb 2010 21:30:29 +0000 http://www.showroomlogic.com/blog/?p=447#comment-555 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by pawsprinting: My Opinion: Dealer.com Is The Best Website A Car Dealer Should Be Using http://bit.ly/9spnaZ... Social comments and analytics for this post…

This post was mentioned on Twitter by pawsprinting: My Opinion: Dealer.com Is The Best Website A Car Dealer Should Be Using http://bit.ly/9spnaZ…

]]> By: admin http://www.showroomlogic.com/blog/my-opinion-dealer-com-is-the-best-website-a-car-dealer-should-be-using.html/comment-page-1#comment-554 admin Fri, 26 Feb 2010 20:15:15 +0000 http://www.showroomlogic.com/blog/?p=447#comment-554 Thanks for your reply Matt. Nice to see another company with some great stuff! Thanks for your reply Matt. Nice to see another company with some great stuff!

]]>