It appears that Subaru is allowing its franchise dealers to build miscrosites using a subdomain of Subaru.com. This will definitely help your microsite with authority. Normally when you launch a microsite, it’s often a new domain name. This means you have to ride out the storm for at least 30 days. If this website is used properly by the dealer, it will be like taking candy from a baby to beat out the other Orlando dealers.

I think many of the other car companies like Chevrolet, Ford, Chrysler and Toyota (among others) still don’t really get it. They don’t help their dealers with used cars because they want the new sales. They should realize that more internet traffic can be obtained from a dealer’s used inventory. I good salesperson can flip a customer into a new car if they have some good incentives going on. Usually, it’s all about the payment right?

Subaru.com has a pagerank of 7, with over 94,000 links pointing to it. Obviously it is a trusted domain, so a dealer could rank on all the search engine within a couple of weeks if it’s done right.

I found this dealer in Orlando Florida using it: http://www.sport.subaru.com. It appears they have Dealer.com helping them, which is a good things.