A Proper Google Adwords Campaign Is A Gold Mine For Car Dealers

Showroom Logic has always been proud of their Automated Google Adwords tool, and they are now glowing with the results. First, we will give you a brief explanation on what it is with some questions and answers, then we will show you some great stats:

What is Google Adwords:

“Google’s flagship advertising product and main source of revenue (USD$21 billion in 2008). AdWords offers pay-per-click(PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines.” Source: Wikipedia

If you search for anything on Google, you will see Google Adwords on every page, like this:

How does Showroom Logic Fit Into The Equation?

Showroom Logic has developed an automated Google Adwords Campaign that works with your actual new and used vehicle inventory. As each vehicle is added, our software creates a campaign for each vehicle. As each unit is sold, the campaign is deleted. This software can only be used by 1 dealer per city.

Can’t I Run My Own Google Adwords Campaign?

Yes, anyone can. There is a learning curve to the entire process including learning how to get good quality scores. The higher your quality score, the cheaper you will pay for the click. Our software obtains a very high quality score so we get our car dealers clicks for just over $1.00 whereas others will pay up to $5.00 per click. Plus we generate thousands of different keyword phrases, so a car dealer would either have to hire a skilled full time worker to manage this campaign or a costly marketing company.

What locations will My Ads Show?

You have full control over that. You can pick areas, entire states or simple radius search. For example, you can set the campaign to only show within a 10, 20 or 30 mile radius from your address (or any other number you desire).

What websites will my ads show up on, besides Google Searches?

Google has what’s called their “content network”. If enabled, your ads will show on any related blog, news article, youtube video or just about any other site you can imagine from users in your selected area.

This will work with your new and used cars. Let’s say you’re a Dodge Dealer. I’m sure you will have some Dodge Chargers on your lot. If anyone in your area writes an article about a “Dodge Charger”, a “2010 Dodge Charger” or a variety of other keywords your ad will show up on that page. Here is an example:

Can This help Me Sell Used Cars Too?

Yes, and it’s most effective. Let’s say you have a 2006 Ford Explorer in your inventory. If someone searches for that particular model your ad will show, along with every other used car, truck and SUV on your lot.

So now let’s look at the stats from one of our clients. This client wants to brand and sell cars, so they advertise in a large area and they choose to show in the search and content network. Another words, they are hungry and want it all:

In the Google Search Network, they’re averaging $1.25 per click. So they are targeting every user in their area who is searching for that vehicle on Google. If you have a good inventory with good prices you will dominate your market. Other dealers in your area will pay 3 to $4.00 for these clicks. How do we get them so cheap? Our quality scores are high because we link to each actual vehicle. There is no other company on the planet that can do this.

On the Google Content Network, they’re averaging $1.03 per click. The content network can be disabled if desired. This is a great branding method, but according to the stats the bounce rates are high and the average time spent on the website are low. The Google search network alone will bring UPS galore to your dealership.

So, to make it clear; If this dealer chose to only be on the Google Search network only, they would of paid only $159.29 for 12,969 impressions and 127 clicks.

Some dealers have exhausted they’re monthly budgets, but if you do some shifting you will find that this is the best method out there. Showroom Logic is a big fan of Auto-Trader, but let’s face it; if everyone visited Autotrader we wouldn’t have all of these impressions. Keep AutoTrader, but spend less on the spotlight ads. Focus some of your advertising dollars on Google Adwords.

If you scroll back up to the top image, you will see that our client’s ad beat Autotraders. This is your chance to get visitors you normally would get.

What Is The Cost Of Showroom Logic:

Until the end of this year, for only $499.00 a month you car dealership can have:

• A Macro-Site with your entire inventory
• A Dealer Blog (If desired) completh with inventory, Facebook and Twitter Widgets just like this: Napleton Used Car Blog
• Twitter Automation
• Facebook Automation
• Google Adwords Automation (1 Dealer per City)

Remember, we can only service 1 dealer per city. Act now before your slot is taken. Absolutely no contracts! To get started we require 2 months up front and your new and/or used car inventory feed.

Large multiple rooftop dealers eligible for quantity discounts. References available upon request!

Call Mike at (863) 666-0130 with questions, or simply email him: mike@showroomlogic.com