Google Adwords Leads Pay Off If You Find The Right Keywords

Tonight I was kicking back on my couch watching television. As always, my laptop was right next to me. About 15 minutes ago I heard the distinct sound of an email coming in. I checked it out and noticed it was a lead coming in for one of our Tampa Car Dealers (I am copied on all lead emails).

The lead was for a 2006 Ford Explorer, and it came from a Showroom Logic site. The first thing I did was log on to our live stats program because I like to know exactly where a lead comes from. If you look at the image, you will see the word “Ford Explorer”.

On Google, this user simply searched for “Ford Explorer”. Park Automall in Pinellas Park Florida was the one who got this lead, and the cool thing is they are a new car alternative. They do not sell new cars, just mostly late model pre-owned cars.

Park Automall uses our Automated Google Adsense tool. Any vehicle they have in inventory will have an adwords campaign created for it, using 10 to 15 different keywords for each. We currently have over 3,000 different keywords phrases in their campaign. It would take a skilled full time employee to manage a campaign like this, or a very expensive marketing company.

Now if they were a Ford Dealer it wouldn’t be so surprising because every Ford Dealer in every area should be bidding on this keyword. The kicker is there has to be at least 10 Ford Dealerships in the greater Tampa Bay area, and it just goes to show how many dealers are not on their game.

If you look at the other referring keywords you will see that they also received a visit for a Toyota Tacoma, a Ford F-150 and a Ford Focus. Park Automall just happened to have all of these cars in stock, and if they didn’t they simply wouldn’t have showed.

I feel this tool is simply what every dealer needs. I mean, doesn’t all car dealers want to show up there for people searching?  This is ground breaking technology, and only Showroom Logic offers it. There is no other software company that can accomplish this, and our software is only available to 1 car dealer per city. It would be unfair to have 2 dealers next door to each other as our clients, because we would have to favor somebody.

If you want to own your city, call Mike at 863-666-0130 or send me an email: mike@showroomlogic.com

This software comes complete with our Automated Twitter & Facebook Tools as well. I encourage you to read this blog and learn more about us. We are the biggest marketing secret in the car business!