80% Of Internet Traffic Comes From Google

Showroom Logic has now simplified our Google Adwords Tool for New & Used Car Dealers. Many dealers are proud of their existing website, and would rather not have an additional microsite.

Using our Google Adwords Tool for Car Dealers, we can now automate your campaigns and send traffic directly to you dealer website. If you’re a car dealer using Dealer.com, Izmo Cars, Cobalt or the hundreds of other dealer websites available we can now have all of your traffic sent directly to these websites.

Our Google Adwords For Car Dealers Guarantee:

• Impressions: Some dealers manage their Google Adwords In-House, and some hire marketing companies. If Showroom Logic does not get you more impressions for the same budget as your existing campaigns we will not charge you until it does.
• Cost Per Click:  Stop paying 2 or 3 dollars a click. Our software allows you to have a higher Google Quality Score, resulting in reduced click costs over 100%. Our current dealers used to pay over $3.00 per click. Showroom Logic can get your clicks for a little over $1.00. After 60 days, if you’re not paying less than you were before we will not charge you for the tool until it out-performs your previous Google Adwords Campaigns.

In case you’re not aware of our tool, I’ll keep it simple. We take a car dealer’s new and used car inventory and create a Google Adwords Campaign for every single vehicle you have in inventory.

As your new inventory rolls in, we create a new campaign. As each unit is sold, the campaign is removed.

As a car dealer you must understand that there are people searching for your inventory on a daily basis. Let’s sat you have a 2005 Ford Mustang in your used car inventory. Anyone who searches for “Ford Mustang”, “2005 Ford Mustang”, “Used Ford Mustang” and thousands of other keyword phrases your inventory will come up.

When clicked, the ad will bring the user directly to the actual vehicle page. This is how we get high quality scores, resulting in less money spent.

The clicks are also cheaper because chances are, there isn’t a car dealer in your city bidding on their inventory like that. Everyone bids on the same general keywords like “used car dealer”, “new car dealer”, Chevrolet Dealer etc…

So now you have 2 options. Get a microsite to get more organic or PPC Traffic or simply use out tool and have all traffic directed to your dealer website.

Claim your area. Target a 30 mile radius around your dealership or more. You can even target an entire state.

I’m sure you have some questions. Call Mike at 863-666-0130 or send me an email, mike@showroomlogic.com. Let us help you own and dominate your city. We already have dealers dominating Tampa and Orlando Florida. These are 2 of the hottest car related internet markets in the world. Now we can help you own your city!

Click here to see our Google Adwords stats compared to other marketing companies.

Google Adwords Vs Search Engine Optimization

It doesn’t matter how much money a car dealer pays a professional SEO Company. Your dealer website will never rank organically for search terms like Ford Mustang, Dodge Ram, Chevrolet Corvette and other vehicle types. As much as we love SEO, you have to accept the fact that the only way you’ll show is if the user puts in your city or state name. The fact is, they don’t!

For Car Dealers, it is important to know what vehicles are most popular in your area, and it will make a difference when you decide to purchase your next vehicles at the auction. Doesn’t it make sense to sell the cars that people are looking for?

It’s also a great source for optimizing your deep pages for SEO, so you know what keywords to aim for.

Here are the top 10:

1. Ford Mustang
2. Chevrolet Corvette
3. BMW Z-4
4. Dodge Charger
5. Toyota Camry
6. Jeep Wrangler
7. Chevrolet Silverado
8. Honda Accord
9. Dodge Ram
10. Volkswagen Jetta

This list was obtained from area Google Adwords data. The data is compiled from Google Searches performed and impressions from participating blogs and news sources that advertise on the Google Content Network. A few examples of these websites are The New York Times Online, Motor Trend and YouTube. Combined, these vehicle are the most searched and written about.

Frontier Motors In Pensacola Florida

We are excited to launch a new city in Florida for Frontier Motor, Inc. They currently have 286 used cars and trucks in Pensacola.

They have claimed Pensacola Florida as their target city, which means Showroom Logic will not work with another car dealer in that city.

Today I spoke to Greg Hall, who is the internet director over there. I was excited to hear that he’s been involved in marketing for over 15 years. He’s not just your typical “car guy” who was promoted to internet sales manager. He understands how internet marketing works just like Dani Lunsford at Napleton and Dave Ingold over at Park Automall. That is why these car dealerships lead their markets in internet sales. They have the talent to identify what works, and what doesn’t.

If all goes smooth we should have his Pensacola Florida Microsite up and running by the end of the week. We’ll also be setting up there Twitter and Facebook Automation.

Search Marketing For Service Departments

Last week Patrick and I were approached by a car dealer in Orlando Florida. They are already an existing customer of ours, using our Orlando Microsite to sell more new and used cars online.

Anyway, they wanted us to help them market their service department online because they are very happy with the results we’ve given them so far.

This dealer has 3 separate websites. The first is their main site, which is operated by Izmo Cars. The second is a macrosite provided by Showroom Logic. The third website is a microsite by dealer.com which attempts to target the Orlando Florida market.

The campaign we agreed upon will be Search Engine Optimization and Search Engine Marketing using Google Adwords.

For the SEO Aspect we felt it would be best to develop and maintain a blog for their service department. This will give us more flexibility to optimize the website for keywords. The reason we decided not to use any of their existing websites is because of the lack of technology available for creating new pages.

Their Izmo Cars website doesn’t have a log-in where you can add or edit a webpage. They have to be contacted for each change and they will do it. The problem is I do not wish to wait when I need something changed.

The Dealer.com website is much better than Izmo, but it still lacks flexibility. I could of created a new page for their service department, but I wouldn’t have access to change the title tags.

This is why we chose the blog, and it’s actually like having an additional website for our customer. Counting our used car blog, they now have 5 websites:

• Orlando Used Car Classified  Microsite This website shows up better than any of their websites for organic (free) searches on Google, Bing and Yahoo. We do not market their brand or franchise. We market their inventory, new and used. We also use our Google Adwords Software to promote their vehicles within a 40 mile radius of their dealership.
• Orlando Car Blog This blog helps to rank all of their other websites in search engines. Weekly blog posts are done about their new inventory as it comes in. Whenever a blog post is published, the system “pings” Google, and the article is crawled and indexed within a couple of minutes. A couple of months ago they acquired over 10 used Corvettes. I made the Corvette keyword a main focus during one week, and since then all of the Corvettes have been sold.
• Service Department Blog: This blog provides the same as above, only the traffic is funneled to either their lead management tool or their existing main dealer website service pages. It also blends in social networking accounts like Twitter and Facebook.
• Main Napleton Website: This website is their main dealer website, operated by Izmo Cars. It obtains most of it’s traffic by drive-by’s, newspaper and TV advertising.
• Corporate Website: This website is provided by Chrysler and it has backlinks from corporate Jeep, Chrysler and Dodge websites. It also offers more flexibilitythan their main dealer website.

This is why Napleton is a leader in internet sales in the Orlando area. They have a large internet presence consisting of 5 different websites and they blast their inventory daily to Twitter, Facebook and Craigslist using our automated tools.

We can only service one dealership per city, so it’s first come first serve. If you would like more information regarding our services, please email mike@showroomlogic.com.

The woman who called me mentioned that they had estimates and stats from 5 different marketing companies throughout the United States. I really wasn’t sure what to expect, so I gathered my stats and met with them yesterday.

When the 2 hour meeting started, the first thing they did was show me what the “best” of the 5 could do. As soon as I saw the report I knew the gig would be mine.

These are the numbers they showed me from the marketing company they were considering:

Pay Per Click Campaign Report For This Month (Competition)

When I produced our numbers, the sale was easy:

Showroom Logic PPC Report

It’s pretty obvious who wins this stats game, that’s why the meeting lasted for 2 hours. If I was to have stopped our campaign at 547 clicks, it would of only cost $607.17.

• Clicks: Our campaign netted $1,883 clicks. The “major marketing company” netted only 547 clicks.
• Impressions: Every time the ads displays somewhere counts as an impression. The great thing about impressions is that they’re free, Think of it as branding. The competition obtained 67,338 impressions for their client. Showroom Logic obtained an astounding 2,059,548 impressions. Basic math will tell you the difference.
• Click Through Ratio: Our ads don’t only show up in Google searches, they show up on car related news stories from websites like the New York Times and Motor Trend. The impressions are so high that this is what to expect for the click through ratio.
• Average Cost Per Click: The marketing company’s dealer paid an average of $2.71 per click made. Showroom Logic’s dealer only paid an average of $1.11 per click.
• Total Cost: Basically, the other dealer paid $1,482.48 for 67,338 impressions and 547 clicks to their website. Showroom Logic’s dealer paid $2,080.98 for over 2 millions impressions resulting in 1,883 clicks. All of our dealer’s traffic and impressions came from a 50 mile radius surrounding the dealership itself.

Showroom Logic only performs pay per click campaigns for car dealers. The reason our results are so impressive is the fact that we have our own software that makes this happen. Many marketing companies advertise that they are an “authorized reseller of Google Adwords“. We are not only because we do not resell the product. We set it up for our car dealers as their own account so they have full control over their campaign, including pausing it, changing bid prices and selecting different areas to target.

Showroom Logic’s services are so unique we can only offer these tools to one dealer per city to avoid a conflict of interest. For more information on our amazing software, call Mike at 863-666-0130 or email mike@showroomlogic.com.

We look forward to working with you. White Labeling is also available for marketing companies.

A few months back, I had a car dealer tell me they were getting 1,200 visitors a day. I knew just by looking at their website that this wasn’t possible. I asked him if I could see the stats, so the next day I stopped by there.

As soon as he logged into his stats program I was suspicious. The program he was using was provided by the company that built and hosts his dealer’s website. Sure enough, he was getting 1,200 visitors a day (according to this program).

I explained to him that there are many stats programs out there that measure spiders as well as actual visitors. The more authority your website has, the more spiders will visit your website on a daily basis.

I explained this to him, and asked him to have his webmaster install Google Analytics. He called him up right away, and the webmaster freaked out. He said if he installed Google Analytics it would crash his website and cause all sorts of other problems. Now I have been using this software for many years, in  many different industries. I never had a problem.

After a bit of demanding, we convinced the webmaster to install Google Analytics. I was excited to see the results, but I had to wait a day to see the actual numbers because this software doesn’t update instantly.

The next day I started watching, and sure enough they were averaging about 300 – 400 visitors a day. That’s a far cry from 1,200!

It is very important to know for sure what kind of traffic you are getting. It’s the very first step before you consider making any changes to your internet presence.

To show you how different each stats program can be, I will demonstrate a website that has 3 different stats programs installed. These stats come from a printing website:

Webalizer

This stats program reports that this website received 35,980 visitors in the month of May, 2009.

Webalizer Reports 35,980 Visitors for May, 2009

Awstats

This program reports that during the same month the website received 17,922 visitors. That’s half less than Webalizer reported.

Awstats reports 17,922 visitors for May, 2009

Google Analytics

Google Analytics reports that this website received 7,239 visitors in May 2009.

Google Analytics Reports 7,239 Visitors for May, 2009

So what’s going on? The answer is simple, the top two programs are measuring spiders. If your current provider provides you with Google Analytics then I will consider them an honorable company.

If they don’t you need to start asking questions. When it comes to reporting, always obtain a trusted third party program which is not affiliated in any way with your provider. You have no reason not to trust Google.

If your dealer website provider refuses to install Google Analytics, you should consider shopping around.

It is important to note that we do not build dealer websites, nor are we affiliated with anyone that does. We would have no motive to steer you in the wrong direction. Patrick and I have been doing this for years, so take my advise. Know your stats!

Did you read my Alexa Rank article? I would advise you give it a read, because that is another misunderstood factor in the car business.

New Car Dealer Blog Format (Click to see live version)

Showroom Logic recently made some changes how we display the blogs for our car dealers. Although our organic search results were amazing, we felt we could do better by launching themes that show more text and less pictures.

Our new theme is perfect because it allows us to show small thumbnail photographs that will help the page load faster. The faster the page loads and the more text you have on your homepage the better it will perform  on search engines.

Blogs are an important part of our strategy. Our car dealers get a entire website AND a blog, all tied into one website. We take care of the actual blogging, and our dealers are free to post on their own as well. Most don’t because they lack the proper tools like Adobe Photoshop, and knowing how to deep link.

Blogging is definitely a science, and our dealers are happy with the results we provide. There is only one way to get more internet leads, and that is to get more traffic. The car dealers that use our blog packages obtain 50% more traffic then they did before.

The powerful keyword rich backlinks we provide back to the dealer’s website also gives them an advantage to whatever keywords they’re bidding on. They will move up on all terms.

The great thing about Showroom Logic is their software runs on it’s own. A car dealer doesn’t have to switch website providers. Basically it’s an entirely different website that gets it’s own leads.

Some call them microsites, we call them macrosites. Showroom Logic will blog about a dealer’s inventory and place keyword rich links pointing to the dealers actual inventory. Every now and then we’ll blog about the service or parts department for a dealer. Basically, we work for them so what they want we’ll do.

You want to sell 30 more cars a month? You may think I’m joking, but I’m dead serious. Call Mike at (863) 666-0130 and I can show you what I can do for you, or send an email to mike@showroomlogic.com.

Patrick Bennet To Speak At SMX

Patrick Bennet, co-founder of Showroom Logic has been invited to speak at this years SMX West Search Marketing Expo in Santa Clara California. This will be a three day event which will be held on March 2nd, 3rd and 4th 2010.

As far as we know he will be speaking on 3 different panels. When we get more information we will update this post.

This is no run of the mill seminar, it’s the king of all seminars with the whose who of the SEO Marketing Industry. Besides Patrick Bennett, the following high profile people will be attending and speaking:

• Steve Ballmer: CEO, Microsoft
• Jay Akkad: Product Manager, YouTube
• Larry Cornett: VP, Consumer Products, Yahoo! Search
• Matt Cutts: Software Engineer Google Inc.
• Vanessa Fox: Contributing Editor Search Engine Land,
  
• Eric Goldman: Professor, Santa Clara University School of Law
• Jennifer Laycock: Social Media Strategist & Editor-in-Chief, Search Engine Guide
• Laura Lippay: Director of Technical Marketing, Yahoo!
• Carter Maslan: Director of Product Management, Google Inc.
• Matt McGee: Assignment Editor, Search Engine Land
• Maile Ohye: Senior Developer Programs Engineer Google Inc.
• Marshall Simmonds: CEO / Chief Search Strategist Define Search Strategies / New York Times
• Frederick Vallaeys: AdWords Evangelist, Google Inc.
• Tom Wailes: Senior Director Yahoo! Local

If you are in the car business as an internet sales manager or director, I highly advise you to attend this event. If you can’t make it, you will be able to read all about it on the internet.

Here is one of the two bio’s posted about Patrick Bennett:

I have been addicted to Web design and development for the last 9 years. My affair with this industry is continually renewed due to the continual spark of new ideas, and the excitement of creating successful solutions. Over the years I have learned how important developers are in the continual success of SEO marketing. This insight has driven me to master techniques and standards in order to become the important marketing asset every developer should be.

I spoke at last years SMX West, and have also spoken at BYU Hawaii during an internet business seminar. I have also been a guest blogger regarding development on sites such as Elance.com.

I think I have the most fun being a developmental-entrepreneur through two companies I Co-Founded. They act as my playgrounds for trying new things, without having to wait for corporate red tape or other slow downs. BLVD Status is a real-time analytics company focused on niche and custom reporting, and Showroom Logic helps auto dealerships rank organically for their inventory. Through these companies I have the ability to try, try, try without having to worry about deadlines or a pay-check, giving me an advantage to be flexible and open-minded to techniques and methods other desk-job developers don’t have.

Each Balloon Represents A Used Car Dealer In Maryland. Click Map To Interact

Last night Showroom Logic was busy launching another used car listing state, this time it was in Baltimore Maryland. We now have 15 more car dealers with a total of 683 different used cars and trucks in Baltimore alone.

Now we have some work cut out for us to get this website indexed in Google, Yahoo and Bing. This link alone should get it indexed relatively quickly.

Soon we will be working with each of these dealers to get their social accounts set up, so we can blast their inventory to Twitter & Facebook.

We also launched a used car website in Wyoming last night, which now brings us live in 6 states (Florida, Utah, California, Wisconsin, Wyoming & Maryland).

We now have 44 more states to go! We can launch anywhere, so if you need a state launched for your car dealership let’s do it!

If you don’t get this, you simply have no sense of humor or you are a lucky one to not get comment spam on your blog.

SEO Love Letters

Companies like this deserve a backlink for their efforts, plus the bonus of some anchor text.