Goerge W. Bush Was Google Bombed?

If you ask any internet sales manager or director in the car business this one question, it is most likely they will say the same thing:

What is the single most important factor in optimizing a car dealer website?

Most will say keywords, Title Tags, etc… My answer has always been backlinks, and I finally have the evidence to prove it. But first, let me give you the most famous example that happened a while back.

During George W. Bush’s presidency a bunch of webmasters got together and linked to his biography website with the link text saying “miserable failure“. We call this a Google Bomb because what the link text says (anchor text) is one of the most important factors in optimizing any website.

What happened was simple. Anyone who searched Google for the term “miserable failure” was presented with the top 2 organic (free) listings pointing to the actual White House Website. The second listing went directly to George W’s biography page. So, was the official website of the White House optimized for the term “miserable failure”? Certainly not.

Google had to make some dramatic changes to it’s algorithm to keep this from happening in the future, and even Google’s Matt Cutts said the change was “completely algorithmic” and “we’re not going to claim it’s 100 percent perfect”.

After Google made this change a new tactic hit the world of SEO, and it was referred to as “Google Bowling“. To beat the competition, a rogue SEO company would bombard their competition with a massive amount of links from low quality websites pointing to a website. This would trigger a Google penalty that would kick them off their desired listings. This is why you never want to build too many links too fast.

Google did place a defensive mechanism in their algorithm to combat this. I know this because it happened to me. I put a shady alleged DMOZ editor in his place on a popular forum, and the next day he tried to Google Bowl me back when I was in the seafood industry. To my relief, it did not work. Thanks Google, good looking out!

Anyway, to prove how important backlinks are, I found a query I can use as an example. I was Googling the term “used cars in Orlando” this morning and I found a Ford dealer in Orlando Florida that came up on page 2 for this term.

Normally when you Google any term, you will see the keywords in bold in the website’s title tag and description. With Orlando Florida being one of the hottest used car areas in the United States, I was shocked to see that this was number 11:

This Google Search Didn't Even Have Any Keywords In It

If you notice, the words Orlando or Florida aren’t even mentioned in the display. If you Google that term, you will see websites with great keywords even on page 10.

This is an example of how powerful backlinks can be. There are many websites out there that will check your backlinks. I like Backlink Watch because it shows the bad links with the nofollow attribute.

You can click that term to learn more about nofollows, but basically any nofollow link will not pass relevancy to your website The same goes for javascript links (search engine bots don’t even try to read java scripts). If you plan on obtaining backlinks to your website, you should learn the difference.

A great website to check your current backlinks is Back Link Watch. You can also check your competition’s backlinks. Any backlink you find with the term “nofollow” next to it you should disregard.

For example, this particular dealer had many backlinks from yellowpages.com, but they are all nofollow. These backlinks won’t provide any SEO benefit to the dealers website.

There were some juicy backlinks from Netlook, an Orlando Used Car Listing Website, and some miscellaneous directories shown for this car dealer.

As an internet sales manager it is your job to acquire backlinks. There are thousands of directory websites out there that are free, and there are also some juicy paid directories like Business.com and the Yahoo Directory. Each of the two cost $300.00 a year, but you will get your moneys worth in Organic Traffic.

Keywords are still important, and I cannot believe that this dealer in Orlando doesn’t have any keywords in their title tag. I don’t blame them for being naive, so I would blame the vendor that built their website. The first thing they should have done was put the proper title tags on the homepage.

If you are an internet sales manager, I suggest you subscribe to this blog on the top right. We will provide you with a wealth of information on a weekly basis so you can personally take your dealership to the top!

If you have any suggestions for a topic, send an email to mike@showroomlogic.com.

After the initial 30 days of tweaking, our campaigns perform so well all of our dealers pay less than half per click than they’re used to paying. During this short month of February, one of our dealers received over 3.8 million impressions. Their average cost per click was only $1.10, having received a total of 3,625 clicks.

If you do the math that’s almost $4,000.00 in Google Fees. Are they complaining? No! They actually called me and asked me to increase their campaign to a 75 mile radius. This campaign alone is selling over 30 extra cars a month!

There are a few companies that try our method, but they don’t have the secret weapon we have. Our secret weapon is co-founder of Showroom Logic Patrick Bennett. You can see him in person speaking at The SMX West conference in March.

Now that we have this program fully tweaked, we are prepared to offer our guarantee. After 60 days, if our campaign doesn’t outperform your current or past Google Adwords Campaign you can use it for FREE Until it does. Here are the facts:

• The reports we match must be actual reports from Google itself (no Marketing Company Spreadsheets)
• Budget amounts must match (We recommend always starting with a $2,000.00 monthly budget).
• We guarantee that our cost per click will be less than what you pay now.
• Our software can be used with your current website, or a Showroom Logic microsite.
• Our software is only $500.00 a month (no contracts)

Most people go to Google first, it’s a fact. Get the traffic for every new and used car on your lot before anyone else does.

Call Mike direct at 863-666-0130 for more information.

Showroom Logic is a consulting and a car dealer SEO Company, it’s that simple. When we sign up a dealer our results are so great that they call us back to see what else we can do.

I’ve been wanting to write this article for a while now, but this morning I saw a cool thing that Dealer.com does with their urls.

While servicing one of our newest car dealers, I was looking at my live stats to see how their microsite was doing. I noticed that we just got a visit from a VIN search.

I was suprise to even see that because we do not target VIN numbers for searches. Anyway, we came up second on a Google search (Car Fax was 1).

I noticed the third listing was a dealer website, and I could tell by looking at the url that it was an actual vehicle listing on a car dealer’s website. I went ahead an clicked it and POOF, I was redirected to the homepage of the dealership.

Do you know what a 301 redirect is?

Think about this. You have a car dealership that typically sells 100 cars a month. When those vehicles get sold, the listings are eventually deleted. You must realize that all of your inventory will be indexed in Google, Yahoo and Bing. Even if it only ranks on page 50, it’s still indexed. So what happens when the Google Bot or Yahoo Slurp comes back and spiders your website to find new listings to index?

I’ll tell you what happens. They find broken links and 404 errors. Search Engines hate that! Dealer.com appears to create a 301 redirect back to the homepage. Another words, when a user clicks the link that is no longer there, the 301 tells the search engines that “this vehicle moved here” and it redirects it.

We’ve been using this technology for a long time, but it’s cool to see someone else doing it (Especially a dealer website provider). We handle our redirects a bit differently, but I cannot say what we do because that’s out little secret.

There are other things a like about Dealer.com websites, but the one other thing worth mentioning is their automated Google Adwords tool. It’s great to see a dealer website provider offering this, and it can save you thousands of dollars a month from marketing company fees to manage and run these campaigns.

Showroom Logic has a tool like that, and we can use it with any dealer website, so if you are stuck in a contract with one of those other website providers you can contact us and we’ll set you up.

I wish there was another website provider that I could compare to Dealer.com, but there isn’t one. Here is my opinions on the others:

• Cobalt: They haven’t changed a thing in over 2 years. Same old templates, nothing new to mention. If you want to stay ahead in this business you need to constantly make changes and roll them out to everybody. One of the largest volume car dealerships in Florida uses Cobalt, and they are so naive they love it. I have been doing extensive keyword research in my area and they are nowhere to be found. I feel they could be selling another 50 – 75 cars a month if they tried something new. My dealer in Tampa Bay sold over 120 used cars alone in the Tampa Market, and I am proud to say that. If you are a Dealer.com rep in Central Florida, contact me and I’ll tell you who they are.
• Izmo Cars: They make great looking websites, but they don’t rank for inventory listings. Until they make a massive change in their coding, they never will. One of my dealers uses Izmo for their main website, and I was shocked to learn they don’t even have a backend to log on to and make changes. You have to call your rep every time, in INDIA!! I am doing some SEO work for a car dealer that uses Izmo for their main site. Last month I found a microsite they were using that was a Dealer.com site. I switched all backlinks to that website instead of their main Izmo site because I know I could juice that one up better.
• BZ Results: I worked for a dealership that used them about 2 years ago. They were stuck in a very expensive 3 year contract, and it was by far the worst possible website provider out their. Needless to say, the 3 rooftop dealership went out of business about 4 months ago. Whoever sold that contract made a killing. They put $150,000.00 down and had to pay $8,000.00 a month for three years.

I did see some new companies at the NADA Convention in Orlando, but I haven’t found anyone using them.

Did I miss anyone? Leave a comment and let me know.

If anyone represents any of the website providers above, I would love to debate. Everything I said is my opinion, and I don’t pretend to know everything. But…I’ve been doing this since 1994. I’ve been around to see how everything evolved in many different industries. I’ve sold printing online, seafood and cars. Now I only work with car dealers.

Private debates are welcome. Email mike@showroomlogic.com

Service Department Microsite

I asked this question last week at the NADA Convention in Orlando Florida to every marketing vendor I met. Every single company I asked cringed before answering. Have you ever helped a dealer market their service department on the internet?

Showroom Logic is in the process of doing just that for the Napleton Auto Group. They have over 60 rooftops nationwide, located in 4 or 5 different states. We’re starting with a group of close to 20 dealerships.

Our plans are simple. We’ll set-up a Google Adwords PPC campaign to get traffic while the website and blog is being built. This will enable us to find out what the hot keywords are and go after them.

We have many things to consider, and setting up the keyword phrases for the PPC campaign will be the toughest. We have to figure out how people search in all these different areas. But the question is, do people search for “Oil Changes” or “oil change coupons”? I know Google will suggest keywords to use, but the unique keyword phrases not on the list are the ones you can get cheap.

During the past 3 weeks we have been running a PPC campaign for a car dealer in Kissimmee Florida. We’ve been advertising cars for them with great success. When they saw our numbers compared to other marketing companies they asked us to help them with their service department.

Although this wasn’t part of our business model, we love to try new things so we went for it. We started doing some keyword research and worked on some custom landing pages to obtain a better quality score from Google. We want to get as many quality impressions as possible without spending too much per click.

When we launched the campaign we were surprised to see how many companies were doing PPC in the Orlando / Kissimmee Florida area for oil changes alone.

Jiffy Lube alone has a huge presence for organic and PPC searches. It appears they are paying over $4.00 per click, and their national website is so powerful and mature that it ranks first and third for the term “oil change orlando”. The first is their main website, and the third is a subdomain (orlando.jiffylube.com).

To obtain rankings like Jiffy Lube is possible, but it certainly won’t happen over night. Many people think SEO is all about keywords, but there is a lot more to it than that. You can have the most optimized website in the world but if you don’t have any quality links pointing to it from other relevant websites you won’t get much out of it.

So, where should these links come from? You can start with directories but that will be just a small piece. Directory links are weak, but it’s a good start.

You have to have a successful link building campaign going, and you cannot get links too quick. If the search engines see too many backlinks roll in you may get a penalty. If you get a Google Penalty, consider it the kiss of death.

Basically, it will take at least 4 – 5 months to get Jiffy Lube types of rankings. There is no magic switch an SEO company has to get a website ranked. It takes time and money.

The time comes in doing keywords research, writing 500+ word articles and publishing them to the right websites, hub pages, etc…

The money is needed to have premium listings in some powerful directories and to fund the person assigned to all of the above practices.

Performing SEO for a new website is like playing chess by mail, with the other player living on the North Pole and you’re using the pony express for delivery.

Besides the main website for Napleton, we will also be launching a service department blog to help juice it up. our first rooftop will be Ed Napleton Honda in Missouri.

This comparison was used for one of our car dealers. They had 2 different campaigns going at the same time, from us and another marketing company. They had a small budget, but the results were still impressive. (Click to Enlarge)

Showroom Logic has always been about microsites, and the effect is best described using our Lobster Trap Theory. If you were a lobsterman, how many traps would you set?

I don’t think anyone would say one. The best answer would be ‘as many as possible”. The more lobster traps, the more lobster. The same will go with leads and sales for a car dealer.

We like to think each miscrosite is a lobster trap, plus social media websites like Facebook, Twitter & Linked In. There are even more free lobster traps available for car dealers like Squidoo and Hubpages.

Many car dealers fall for the quick buck some marketing companies make in setting up a microsite for them. They will set it up with the proper keywords but the microsite will fail. Without backlinks pointing to it, it won’t do much good. Backlinks is what you need, so you either hire an SEO Company or do the work yourself. You could have the best optimized website on the planet for your niche, but if you lack backlinks you will get a tiny amount of traffic.

Showroom Logic first built a microsite for Park Automall in Tampa Bay Florida about 6 months ago. During the launch we set it up to rank on thousands of keywords. Park Automall understands that it is impossible to launch a website and obtain rankings in Google, Yahoo and Bing overnight.

It takes time for any website to rank, so we utilize that time to broadcast their inventory. We automated their Twitter and showed them how to obtain thousands of local followers, we automatically update multiple Facebook pages (personal and Fan Pages) and we embed a car dealer’s inventory RSS Feed into any website that will take it.

Park Automall took advantage of our exclusive Google Adwords tool as well. Without even mentioning the word “car” or “dealer”, we obtained 2,849,994 impressions throughout Google’s Search and Content Network so far in the month of February alone. Out of those millions of impressions, we lured 2,679 relevant clicks at an average cost of only $1.10 per click. This cost the dealer $2,945.00 in advertising on Google. Sounds like a lot of money right? It’s not when you realize last month they sold over 120 cars and trucks, and their closest competitor sold about 75.

As a car dealer, you need to remember what you sell. Thousands of people are looking for cars like a “Ford Mustang” and “Dodge Ram” every day in your area. A car dealer will never rank organically on a Google search like that, so you are forced to use Google Adwords to reach the searchers. David Ingold is the Internet Director over at Park Automall, and he properly interviews each up.

“How did you find us?’, he asks. “the internet”, says the customer. “Where on the internet may I ask?” 50% of his customers say Google.

Many dealers use vendors like Autotrader and Cars.com. As consultants, we highly recommend both. As long as you monitor your leads properly and you are confident the money spent is resulting in not just leads, but sales.

What you must understand is simple. Most consumers go to Google, not AutoTrader or Cars.com. Having a proper Google Adwords Campaign will allow you to let these consumers see your inventory first before the dealer down the street who pays thousands of dollars for spotlight ads gets them.

Showroom Logic sets up campaigns for every new and used car a dealer has in inventory. When a vehicle is sold, the campaign is deleted. When a vehicle is added to their inventory, we create a new campaign for each vehicle.

Many dealers have tried this, but they soon realize that they would need a dedicated skilled full time employee to handle it. Showroom Logic’s complete Google Adwords tool costs as little as $500.00 a month, and the clicks can go directly to a dealer’s current website or to a Showroom Logic miscrosite.

Now that Park Automall is reaping the benefits of proper internet advertising, we are building them a second miscrosite. We cannot divulge too much information, but we had a three hour meeting the other day and planned a great strategy.

As a vendor, I won’t be satisfied until they sell at least 175 cars a month. My plan is to do everything I can to make this possible. Although we have a lot of automation I still spend many hours building backlinks to all of their lobster traps, including link wheels. I even go one step further and sporadically list their inventory on Craigslist.

Showroom Logic can only service one dealer per city with our miscrosites, so if you’re in Tampa, Orlando or Pensacola Florida we cannot service you. Dealers who want to use our Google Adwords tool with their existing website are welcome anywhere.

If you want to own your city anywhere in the USA, contact mike@showroomlogic.com for more information. Our Google Adwords services are guaranteed.

The problem with a dealer microsite is you cannot simply launch one and expect immediate results. Any new website has to wait to be crawled and indexed by search engines like Google, Bing and Yahoo.

The quickest way to get a new site indexed is to point a link from a relevant website, even if it’s from your main dealer website. Other than that, you will need more backlinks pointing to the website if you want results.

A good start is 2 powerful directories, the Yahoo Directory and Business.com. They each cost $300.00 a year, but the backlink they provide will be well worth the $600.00 a year charge. Both of these directories are human edited, so to be approved on these websites shows Google, Yahoo and Bing that you are a quality website. It also helps to prove you are not a spammer. Spammers will not spend $600.00 to get listed in these directories, and if they did they would be rejected anyway.

These directories will also reduce your sandbox period you will be subjected to. You know, the sandbox that Google denies they have. If you don’t know what the sandbox is click the link to read the Wiki Article.

To obtain more backlinks, find some car related blogs and make educated comments with a backlink to your microsite. Many of these will be nofollow, but it will still pass relevance. If you make one blog post a day, you will have over 300 backlinks in a year time.

Another good way to pass relevance is to create a link wheel using websites like squidoo.com and hubpages.com. Before you go any further, be sure to know what a link wheel is before you waste your time. There’s a right way and a wrong way.

Now back to the lobster trap theory. With our Showroom Logic System we provide to car dealers, these are the Lobster Traps we love:

• Showroom Logic Microsite
• Corporate Microsites
• Dealer Blog
• Twitter
• Facebook (personal and fan pages)
• Squidoo

Every one of those website will show up on searches. With some hard work, you can easily obtain a 50% traffic increase compared to your main dealer website. The traffic will also have more quality because of the keywords you will rank on.

If you look at your main dealer website stats, you will see the top 10 keywords will always include your dealer name. These are the people that already know about you, and they Googled you to find your website. That is not SEO. If you cannot rank your dealer name than you are in the wrong business!

Another factor with microsites. Don’t pay much attention to bounce rates because your microsite will never beat your main dealer website. The reason is simple, as I said above, your main keywords are you dealer name. These people search for you and find you. The search engine gave them exactly what they were looking for so they will not bounce.

One of our clients had a corporate website from Chrysler. It’s a Dealer.com website that they asked us to optimize. The page has links coming from Chrysler, Dodge and Jeep, so it’s an important website to have. Unfortunately those backlinks do no good at all for SEO because they’re usually written in javascript. Search engine spiders do not read Javascript.

I was relieved it was a Dealer.com website. They use Izmo Cars for their main website and I have never been a fan of them. If their Microsite was from Izmo or BZ Results I wouldn’t have touched it to avoid setting myself up for failure. Cobalt isn’t that much better, but if I had a choice I would go with a Dealer.com website.

The first thing I did to juice up this microsite was to build backlinks. I started the campaign in mid January, so if you look at the graph you will see the nice spike in traffic:

A Dealer Microsite Needs Backlinks

The microsites Showroom Logic supplies is the best lobster trap you can have, and we’ve proven it with our stats. Here is a snap shot of the other microsite we provide to the same client:

Their Showroom Logic Microsite Out Performs All Others

We believe in search engine saturation, and our method works. The car dealers that use our city packages respect us, and we’ve never lost a client.

I like to call it a “macrosite”, and it includes:

• Organic Miscrosite: New & Used Cars In Orlando
• Wordpress Blog (properly set-up and self hosted) Napleton Blog
• Twitter Automation: Automatically update your Twitter using Showroom Logic’s Twitter Application: Twitter Example
• Facebook Automation (Inventory and Blog Posts) Napleton Fans

Car dealers using our automation are still encouraged to manually update Facebook and Twitter. Blog posts are created by Showroom Logic, and we do this to obtain more traffic from search engines.

Showroom Logic can only service one dealer per city. Car dealer’s that utilize our city packages will be exclusive, and we will not service a neighboring car dealer.

To find out more about Showroom Logic’s service, contact mike@showroomlogic.com.

We met car dealers from Canada, Chile, Italy, Brazil, China and the Dominican Republic. The word was many dealers from the Northeast had canceled flight issues due to snow, so they will arrive tomorrow.

We even saw Mike Ditka cruising around on something similar to a Segway. I’m not sure what vendor hired him, but he was there for some reason.

Another vendor had a poker table set-up with Scotty Nguyen (5 time World Series Poker Winner). I’m not sure if anything was at stake, but there was a full table playing with a professional dealer.

We plan on heading back over there tomorrow, so if we see anything new we’ll let you know. So far it’s been the same old thing, with nothing ground breaking to report.

2010 NADA Convention in Orlando Florida

Big Money Is Spent For Booths

More vendors Walking Around Than Dealers

We also heard some horror stories about the rates at the Orlando Convention Center. Besides booth rentals, if you wanted a coffee urn at your station it’s $500.00…PER POT! You want to rent a cheap metal folding chair? $300.00 for 3 days! Can you believe that?

The word Search Engine Optimization didn’t even exist back in 1995, but I practiced it on a daily basis selling business cards online when I was in my late 20’s.

I went strong for many years, and eventually I got out of it. It was my father in law who talked me into helping him sell live lobsters and clams online up in Boston.

He invested some money to develop a shopping cart website and he put me in charge. Having built many websites back in the 90’s, I knew the most important thing was traffic and marketing.

Back in those days people were under the impression that when a website went live, millions of people would find their website because “everybody was online”. You know how many launch parties I attended back in the day?

Just about every business failed to meet their expectations. I was lucky enough to have the experience to manage our expectations. I warned him to be suprised if we had any orders in the next 60 days.

When the website went live we didn’t have a launch party, but we did eat good that week. We cooked and photographed everything we sold, including live lobster, fried clams, scallops, haddock, shrimp and steamers. When we were done taking pictures, we had a buffet of freshly cooked seafood.

Knowing it would take a while for our website to be crawled and indexed in search engines like Google and Yahoo, we kick started it with a Google Pay Per Click Campaign.

Once you start a campaign you realize how much other are bidding. This is when we realized how costly it would be. Does it make sense to pay $3.00 a click for the term “live lobster” when at the time the conversion rate for a performing website was about 3 or 4%?

Not really, considering you need to ship out many lobsters on a daily basis to turn a profit. The secret to pay per clicks has always been to find “long tail keywords” that nobody else is bidding on. This is where you can get clicks for as little as a dime. Phrases like “live lobster shipped from New England” and such.

So, what’s this have to do with the car business?

To avoid going into details with my other credentials since then, I will skip right to selling cars. I took a job at a car dealership in Central Florida a couple of years ago. I ran 3 rooftops that were all on the verge of going out of business.

They had a zero budget for me, so all the weight was on my shoulders to get all traffic for free. I was able to talk the owner into giving me a few thousand dollars to get a nice clean organic website going.

That’s when Patrick and I developed our first car  microsite. To make a long story short, within 60 days this website was getting more quality traffic and leads than their BZ Results and Cobalt websites combined.

After seeing some stats from previous vendors they had used and the money spent, I realized how beneficial this could be.

A few months ago Patrick developed a Google Adwords tool that was automated with a dealers actual new and used car inventory. After our first campaign for Park Automall in Tampa Florida I realized that maybe SEO isn’t the greatest thing for car dealers.

The problem is not enough people search for terms like “used Mustang GT in Tampa Florida”. That’s a long tailed keyword that can and will get ranked for car dealer. Most of the people are searching for simply keywords, like “Mustang” or “Mustang GT”.

Not to rain on your parade, but a car dealer will never rank on the first page of any search engine for a term like this. This is where pay per click (Google Adwords) comes in.

Over 80% of internet users used Google for searches. In 30 days alone, we achieved over 2 million impressions and over 1,800 hundred clicks. The average cost per click was only $1.11.

One of our dealers in Orlando showed us a report that a marketing company in Chicago used to lure them into a contract. When I saw it, I new we had the gig. They were paying $2.71 a click, and the campaign only resulted in a little over 60,000 impressions during the same 30 days period as hours. You can see a post about these numbers here.

Why the difference?

Two simple reasons.

1. Our software creates multiple campaigns for every new and used vehicle a dealer has in stock resulting in thousands of different keyword phrases.
2. We obtain a better quality score. All of the links from our campaign go directly to each vehicle. That means Google gives us a higher quality score, which results in more impressions, a higher position and a lower cost per click.

This is why I now say that a proper Google Pay Per Click Campaign is the most important thing a dealer should do. There are people all over your area looking for each and every vehicle you have in stock. It’s up to you as a dealer to meet them half way.

If you have a Ford Mustang on your lot you need to tell the people you have one!

I recommend you watch this video to see this live and in action:

80% Of Internet Traffic Comes From Google

Showroom Logic has now simplified our Google Adwords Tool for New & Used Car Dealers. Many dealers are proud of their existing website, and would rather not have an additional microsite.

Using our Google Adwords Tool for Car Dealers, we can now automate your campaigns and send traffic directly to you dealer website. If you’re a car dealer using Dealer.com, Izmo Cars, Cobalt or the hundreds of other dealer websites available we can now have all of your traffic sent directly to these websites.

Our Google Adwords For Car Dealers Guarantee:

• Impressions: Some dealers manage their Google Adwords In-House, and some hire marketing companies. If Showroom Logic does not get you more impressions for the same budget as your existing campaigns we will not charge you until it does.
• Cost Per Click:  Stop paying 2 or 3 dollars a click. Our software allows you to have a higher Google Quality Score, resulting in reduced click costs over 100%. Our current dealers used to pay over $3.00 per click. Showroom Logic can get your clicks for a little over $1.00. After 60 days, if you’re not paying less than you were before we will not charge you for the tool until it out-performs your previous Google Adwords Campaigns.

In case you’re not aware of our tool, I’ll keep it simple. We take a car dealer’s new and used car inventory and create a Google Adwords Campaign for every single vehicle you have in inventory.

As your new inventory rolls in, we create a new campaign. As each unit is sold, the campaign is removed.

As a car dealer you must understand that there are people searching for your inventory on a daily basis. Let’s sat you have a 2005 Ford Mustang in your used car inventory. Anyone who searches for “Ford Mustang”, “2005 Ford Mustang”, “Used Ford Mustang” and thousands of other keyword phrases your inventory will come up.

When clicked, the ad will bring the user directly to the actual vehicle page. This is how we get high quality scores, resulting in less money spent.

The clicks are also cheaper because chances are, there isn’t a car dealer in your city bidding on their inventory like that. Everyone bids on the same general keywords like “used car dealer”, “new car dealer”, Chevrolet Dealer etc…

So now you have 2 options. Get a microsite to get more organic or PPC Traffic or simply use out tool and have all traffic directed to your dealer website.

Claim your area. Target a 30 mile radius around your dealership or more. You can even target an entire state.

I’m sure you have some questions. Call Mike at 863-666-0130 or send me an email, mike@showroomlogic.com. Let us help you own and dominate your city. We already have dealers dominating Tampa and Orlando Florida. These are 2 of the hottest car related internet markets in the world. Now we can help you own your city!

Click here to see our Google Adwords stats compared to other marketing companies.

Google Adwords Vs Search Engine Optimization

It doesn’t matter how much money a car dealer pays a professional SEO Company. Your dealer website will never rank organically for search terms like Ford Mustang, Dodge Ram, Chevrolet Corvette and other vehicle types. As much as we love SEO, you have to accept the fact that the only way you’ll show is if the user puts in your city or state name. The fact is, they don’t!

For Car Dealers, it is important to know what vehicles are most popular in your area, and it will make a difference when you decide to purchase your next vehicles at the auction. Doesn’t it make sense to sell the cars that people are looking for?

It’s also a great source for optimizing your deep pages for SEO, so you know what keywords to aim for.

Here are the top 10:

1. Ford Mustang
2. Chevrolet Corvette
3. BMW Z-4
4. Dodge Charger
5. Toyota Camry
6. Jeep Wrangler
7. Chevrolet Silverado
8. Honda Accord
9. Dodge Ram
10. Volkswagen Jetta

This list was obtained from area Google Adwords data. The data is compiled from Google Searches performed and impressions from participating blogs and news sources that advertise on the Google Content Network. A few examples of these websites are The New York Times Online, Motor Trend and YouTube. Combined, these vehicle are the most searched and written about.