This may sound easy, but when the dealer has 7 different campaigns running there isn’t much room for daily budgets for each. If we split them up equally that would only be $4.60 a day per campaign. For this reason we need to pay attention to each campaign individually to decide where to allocate the funds.

The 7 AdLogic Campaign this dealer has running are:

1. New Model Google Search:

This inventory based campaign goes after new model keywords like “Nissan Murano”, “2012 Nissan Murano” and “2013 Nissan Murano” with 1,871 other keywords using proper negative keywords. It also targets lease and buy keywords.

Tip: On these campaigns don't even try to out-bid your own OEM. You will go broke doing it

2. OEM Campaign:

This Google Adwords Campaign goes after brand dealership related search queries like “Nissan Dealership (with or without city name)”,  “Nissan Financing” and approximately  7,500  other search keywords with over 100 negative keywords.

Make yourself known, be there when anyone in your area searches for these keywords.

3. New Car Google Display:

This campaign serves as a great cost efficient branding tool which displays clickable image ads throughout Google Content Network on automotive related websites like  YouTube Car Videos, Oodle, Cargurus.com, Autoshopper.com, vehicle specific forums and thousands of other websites. These ads allow a dealer to stand out during a car buyers research phase.

8 different sizes created for each vehicle

Skyscraper Ads

4. Retargeting:

This campaign helps get potential customers who abandoned your website without submitting a lead back. We can give only them a special incentive to try and entice them back with a special offer. These ads will show throughout the content network of any website they visit.

5. Preowned Google Display:

If a consumer is on a website of Google’s  Content Network reading about a particular used make model an ad will show with your actual vehicle photo and whatever information you desire including price, VIN and more. According to our Google Representatives our preowned image ads have an 86% higher click through ratio than any other Google partner out there in the entire automotive field.

Unique, clickable display ads

8 different sizes

All using your own photos

6. AdLogic Preowned Search:

This Google Adwords Campaign will allow all or a portion of a dealer’s used inventory on a Google Search in the area they define. Our AdLogic campaign will only bid on high funnel keywords for customer’s nearing the end of their car research phase eliminating vague searches like “dodge caravan” and bidding on more relevant keywords like “2010 Dodge Caravan” , “Dodge Caravan for sale” and about 8,600 other keywords with thousand of negative keywords to avoid non relevant clicks.  This campaign also has the flexibility to add filters to not show vehicles with over X amount of miles, price, etc… My personal favorite setting is not to advertise any vehicle with over 80,000 miles and/or any that is priced under $8,000 dollars. This can save a dealer thousands of dollars in adspend every month. For Ad Text I like to include the color and mileage in the ad text so it stands out more, which will result in a higher CTR pushing down the average cost per click.

For this campaign I use 3 different ad texts, and all work great

7. Certified Preowned Specific Campaign:

With this campaign a dealer can go after certified related Google search keywords and show that the vehicle is certified in the ad text. Example keywords would be “certified Honda Accord” and thousands of other combinations.

So obviously most dealers would want to spend most of the budget on new, yet allow some for preowned. Most franchise dealers have at least 30 used vehicles on their website, so if we were to advertise all of them with a tiny budget they would have a small impression share . In other words, their ads wouldn’t show up all the time because Google would throttle their ads so their daily budget doesn’t deplete at noon. My answer to this was simple, apply filters.

I decided to only advertise this dealer’s certified cars AND only vehicles that have at least 4 photographs. I did this back in early July 2012, and since then the impression share is up to 96% which means the good vehicles are being advertised. I also went one step further and perfected the ad text using mileage, price and color tokens and including certified in some of the ad text.These campaigns run off a car dealer’s  inventory feed, so if you change you prices your ads will be updated as well.

This turned out to be a great solution, and I can now add more and less budget to each of the other campaigns. After each month I go over the campaigns with the General Manager and I leave it up to him if he wants to spend more on Google. We do not take a percentage of the ad spend so we have no motive to suggest an increase in spending.

The main reason I do this is to not “over-advertise”. Considering this brings over 500 clicks a month to the dealer’s website, the GM and I both agree that their probably isn’t more than 500 people ready to buy in his area this month.

So if you want to try and clean up your budget consider using filters and dynamic ad text. Contact your AdLogic Performance Manager today. Not using AdLogic? Allow us to give you a demo.

Thanks to a partnership with a company called Scan we have developed custom Mobile landing pages built specifically for Google Mobile PPC only.

Google PPC Campaigns for Car Dealers (Click for info)

This car dealer mobile website features optimized landing pages designed to give your Google Adwords Mobile Campaign the highest click through ratios (CTR) resulting in the lowest cost per clicks.

If you’ve ever tried Mobile PPC using your regular dealer website I’m sure you realized how expensive it was. The reason is simple, regular websites aren’t optimized enough for a mobile phone so you will get poor quality scores and high cost per clicks.

One of our BETA testing dealers in one of the largest used and new car markets in the US is enjoying a CTR of 3.88% and a very low cost per click.

How does AdLogic do it? It’s simple, we go after high funnel keywords from potential customers who are nearing the end of their research phase using longer tail keywords indicating they are ready to purchase.

Our keyword bidding strategies come from data from over 2.7 billion impressions and over $10.4 Million Dollars in Ad Spend from our clients in the Auto Business only. There isn’t a company out there that’s been doing this for as long as Showroom Logic.

Contact us today for a full demo of our products. Do you want to sell more cars and spend less money? We have your solution.

New California Offices

California.

This office will be primarily used by our technical department which powers our AdLogic Software.

By this year’s end we will also have offices in Boston and Boca Raton Florida.

Sometimes it doesn’t make sense to advertise every single vehicle a car dealer has in inventory because the cost can be a bit high at times, especially dealers with 50+ used vehicles in inventory.

Since the first week of July I have been testing a certified only used car campaign and the results are incredible. This month alone our Certified Google Search Campaign have yielded a 3.43% Click Through Ratio (CTR) with an average cost per click of only $2.03.

How is that possible? It’s quite simple, nobody else is doing it. They may be bidding on the keywords but the ads aren’t saying anything about being certified which will result in a lower quality score resulting in a higher cost per click.

With AdLogic’s Certified Google Campaigns you get many custom text ads showing custom information for each vehicle and 8 different sized image ads showing actual photos and prices.

Advertise A Certified Used Car Program On Google

For more information about our products call 1.800.683.7940 or you can contact us here. Allow us to demonstrate our great tools for you.

AdLogic

kind of features they would like. A few of our large groups wanted the flexibility of only showing vehicles that have been in their inventory for at least 30 days.

With the flick of a switch, we can enable this feature and customize it to any amount of days. Five, ten, eleven or thirty days, anything is possible. We can even stop ads from vehicles that have been in inventory too long. I’ve seen many dealers getting stuck with a bad vehicle here and there, and this is the perfect way to not spend any advertising dollars on a bad unit.

Another new feature that will be rolled out soon is the ability to balance budgets more effectively. Here’s an example of Google Ad Campaigns of a dealer using all of our tools:

• AdLogic Used Search

• AdLogic Used Display Banners

• Adlogic New Search

• AdLogic New Display Banners

• Adlogic For Mobile

• Adlogic Retargeting

The problem is there are 6 campaigns, and if a dealer wants to spend $2,500.00 a month how could you adjust each budget? If you do the math this dealer would want to spend $83.00 a day total. If it’s a brand new account and/or campaign we would set them evenly accross the six Google Adwords campaigns and wait thirty days for mature data. So we would set a budget of $13.80 a day for each campaign.

After 30 days of running our account reps would figure out how to change the budget in each campaign to maximize results, but this can be a long process. Especially because search volumes vary from day to day and month to month.

With our new system, budgets will be automatically adjusted every day to make it as effective as possible. I’m really excited about this feature because this benefits us and the car dealer.

We have many more new and exciting features coming up with AdLogic. Please check back for updates.

Remember, we don’t take a percentage of your ad spend. AdLogic customers pay one small monthly fee and you will have the freedom to spend as much or as little as possible without affecting you marketing budget.

Schedule your demo today.

I am a big fan of YouTube videos using people, which is what people expect when they go on YouTube. For this reason we selected 3 of our dealers to pilot the program. These dealers do not use stitch videos or any type of spammy commercial videos. They use real people and get results organically.

If you are using any type of stitch videos or online commercials this program isn’t for you, but if you have a proven channel we would love to talk to you. Not sure if your YouTube Channel is successful or not? Check out these simple metrics:

1) Take A Quick Look At Your YouTube Channel.

Many of these video companies post your videos on YouTube and low quality video sites like Daily Motion. Each one of these will have a “Channel”.  Simply go to your channel and see how many views and more importantly how many subscribers. Obviously if you don’t have many views or subscribers the channel is failing.

The red arrows indicate where to look. This is public and you won't need to sign in.

2) Dig a Little Deeper

If your stitch video vendor didn’t give you your logins, insist on getting them so you can look at your analytics. Never rely on the reports they send you. Here are a few important metrics to look at on YouTube:

Log In & Look At Your Analytics tab

By default it will show the the past 30 days of data. If you have a lot of views and good engagement numbers your channel should do very well for video pay per view. If not I would not recommend doing it.

If your engagement numbers are low your current method isn't working.

Engagement Numbers:

1) Likes

Obviously you want people to like your videos, and it’s not easy to accomplish this. If nobody likes your videos than you are wasting money.

2) Dislikes

Don’t take dislikes personal. No matter how good your video is you will always get dislikes by internet trolls.

3) Comments

Having comments means you have engaged your viewers, even if they are bad. These should be monitored often because there could be some bad language from the trolls. The more comments means more love from YouTube.

4) Shares

This number represents how many people shared your video on social networking sites like Facebook. Think of this as the ultimate pat on the back.

5) Favorites Added

If a YouTube user favorites a video, there is a good chance all of their subscribers will see it.

6) Subscribers Net Change

This number reflects the change in subscribers during the time period.

Each metric can be clicked for more data. There is even more data you can look at like demographics and traffic sources. My favorite is the Audience retention.

My Favorite Metric – Audience Retention

You can look at any of your YouTube videos and find out how long people watched it for, and you can even see if people re-winded it.

Now you can find out if your YouTube viewers are engaged

I normally don’t like commercials on YouTube, but this dealer uses his actual employees so his commercials are very successful on TV and YouTube. This is one of the videos we’ve been experimenting with, and they’ve had great success with it. 70% of viewers watched the entire video, and between 6 and 9 seconds 10% of the viewers actually rewinded.

If you are a dealer and you have YouTube Videos that match these statistics take advantage of this unique pilkot opportunity with Showroom Logic & Google. This is an untapped market. Contact us for more information

What is we told you we could get them back for you?

• Scenario: Consumer visits your website. They spend 10 minutes or more on your website searching inventory. They leave without calling or emailing.
• If you could have a second chance to send a message to that consumer what would it be? How much would you be willing to pay?
  

  One of the best new digital advertising tools for car dealer is Remarketing

Now that we added remarketing to our AdLogic Google Adwords tool we have the ability to send special targeted ads to only the visitors that meet the criteria you decide.

A good example is for us to create a special coupon offer that will only bee seen by shoppers who abandoned your website.

Here are some facts that you can easily confirm by looking at your Google Analytics:

1) Returning Visitors spend 100% more time on you website than new visitors

2) The bounce rate of a returning visitors is significantly less

3) Click through rates on remarketing image ads are 4 – 10 times higher than normal display ads.

4) Overall conversion rates are 50% higher than any other form of advertising.

For more information or to schedule a demo,  contact Matt Weinberg here.

Every website that uses the Google Content Network has a choice of 8 different sized ads, and it’s up to their design team to decide which size to use. This is why it’s important to have every size available. Here is an example of AdLogic’s 8 different sized ads:

468 x 60

336 x 280

160x600

300 x 250

336 x 280

200 x 200

250 x 250

120 x 600

728 x 90

Here is a perfect example. Many franchise dealers will bid on the term “used cars your city”, or “car dealer your city”. This click alone will cost you a few dollars, but is it a good keyword to convert? The answer is no, unless you have 200 or more preowned units. The odds are you won’t have enough inventory to please the visitor and they’ll move on. That keyword phrase is simply too vague. The same goes for “Car Dealer”, it’s just not specific enough. There are hundreds of other keyword phrases car dealers bid on that don’t convert to a lead, and the few that do drain your Google Adwords Budget.

Anyway, now that we have this data we had to merge it with our existing campaigns, which is part of our new rollout. Between that and the access we have to the largest scarcity index in the automotive world, we have created the world’s best and most effective Google PPC Campaigns for car dealers. For our used car campaigns alone we’ve seen CTR metrics jump to over 3%, which means our dealers will save hundreds to thousands of dollars every month. Plus, we don’t ever take a percentage of a dealer’s ad spend like the rest. You simply pay a monthly flat fee of $499.00.

Example AdLogic Image Ad

For those of you who don’t know what AdLogic is, it’s simply a tool that works with your inventory feed that creates Google search ads for every used car on your lot. It also creates 8 different sized image ads with your actual vehicle photographs and sends them to automotive websites like MotorTrend, Lemon Free, YouTube and thousands or others that talk about the vehicles you have in stock. When clicked, the visitor is brought directly to the Vehicle Detail Page of the vehicle.

Here is a list of our new features for Adlogic:

1) New Car Campaigns

We’ve always created new car campaigns, we just never advertised it because it was in beta for select dealerships. In the past we did it manually so we could identify the converting keywords. Now that we have the data we are rolling out our new car campaigns. We’re very excited about this technology, as it will save dealers a lot of money.

2) Google Mobile Campaigns

Our team at Google has been pushing us since last year to get into mobile advertising, especially since 20% of online car shoppers are now on mobile. The problem was it was an entirely different animal, so we had to be methodical about rolling it out. To achieve good quality scores, special landing pages had to be made. Thanks to another great partnership which we’ll announce soon, we now have a car dealer mobile website for both Androids and the IPhone. This entire platform was built around special mobile landing pages designed for Google PPC for mobile phones. It’s a website that acts like an app. This will be included with our Mobile Google Adword Campaigns.

3) Retargeting

Retargeting is huge, especially for image ads. Once we properly identify a car shopper who has been to your website, your AdLogic image ads will follow them for 30 days or more even when they’re on non-related websites.

Fore more information about AdLogic, you can contact us here or Call Matt Weinberg at (561) 926-0455.