Dealer Microsites From Showroom Logic Provide Powerful Backlinks To Dealer Websites

One of the greatest features a Showroom Logic dealer microsite provides is strong backlinks pointing back to a  main dealer website. Unfortunately most internet directors are advised by their vendors and they don’t realize without backlinks your website will not rank, no matter how optimized it is. I see many dealerships that have microsites without any backlinks pointing to them, rendering them useless.

Here I will list all of the benefits of having a Showroom Logic Dealer Microsite in one short post. If you would like more information on any of the features I suggest your read our blog. I will also link to wiki article for certain phrases in case you don’t know the meaning. This one post will give you a wealth of information, and could help you bring your dealership to the top.

1) Powerful Backlinks: Many people think that having a properly formatted website is the answer to SEO. Although it’s important, the biggest factor used by Google and other search engines like Yahoo & Bing are how many backlinks are pointing to your website. We provide a strong backlink from your Showroom Logic Dealer page directly to your dealer website, with whatever anchor text you desire. Plus, you will get a direct text link from every single vehicle you have in your inventory. These backlinks are very powerful because links that come from relevant websites are the most powerful. If you plan on obtaining your own backlinks be sure they come from car related websites and blogs.

2) Complete Inventory With Friendly URL’s: We create a webpage for every single vehicle you have, with the most search engine friendly url’s. No strange characters or vin numbers needed, just the car. That is why all of our dealers rank organically on specific keywords for make and models. The only other companies that show up consistently are Yahoo Autos and Cars.com, but they are so over-saturated with inventory that the odds of it being your car are slim.

Calls To Action: We all know how important this is, and we give our users many opportunities to become a lead. We go one step further and provide an image link to your dealer website. Everything a user does on our website is tracked, including map clicks, phone calls, email leads and visitors sent to your website.

Newest Inventory Links On Homepage: When you get a vehicle added to your inventory, it can take days or weeks for the search engines

to find it to crawl and index the page. Some dealer websites attempt this, but they use flash or java scripts which defeats the purpose. Search engines like Google cannot read javascript so they will not find the link and crawl the page. Our links are clean links via an RSS feed. Every dealer we have gets their own RSS Feed, so you can use these on blogs widgets and other means of broadcasting an RSS Feed. Not only do we add this to each homepage, we also add them to a network of car related blogs, like this one.

Twitter Widget: A surprising number of car dealers still aren’t using the power of Twitter to reach a new generation of internet customers. This is where your most qualified car buyers can be found online. Twitter users are the Savvy folk, and most have great jobs and great beacon scores! Showroom Logic will not only help you with Twitter, we will automate your Twitter for you. Every new vehicle that is added to your inventory will be sent out in a tweet with a direct link to each vehicle. These automatic tweets will only go out during normal hours (we won’t send a tweet at 3:00am). Plus, we will space them out. If you blast your Twitter with 10 new vehicles at one time your followers will become annoyed and may “unfollow” you, which is the Twitter kiss of death. Showroom Logic will help all of our dealers get more followers, and we also add a Twitter Widget to your micro site to encourage more followers.

Yesterday I took a ride to Stingray Chevrolet in Plant City Florida. They have a sister store in Texas which is the largest volume Chevrolet dealer in the United States. The Texas dealership recently started using Twitter and currently have about 600 followers. I wanted Stingray Chevrolet to look good, so I showed the internet sales manager how to find quality followers. About 3 hours after I left, I checked their account and they had over 800 followers (they had about 60 when I was there). It’s nice to see internet sales managers eager to learn new methods!

Similar Vehicles On Each Vehicle Page: With all of our Twitter Tweets, Facebook Updates and Organic Search visitors we bring steady traffic to each vehicle. Let’s say a user saw your Tweet that said “Hey, check out this 2006 Honda Accord we just got in”! You may have similar vehicles in your inventory, so this will encourage them to keep clicking. If you scroll down the bottom of any of our vehicle pages you will see similar vehicles on the right hand side. This also helps the cars to rank better on search engines because the Googlebot love to crawl links! If you look at the similar vehicle snapshot, you will see that Napleton has more than a few Dodge Rams in stock.

Maps On Each Page: This is obviously a no brainer, and I’d don’t think there is anyone who wouldn’t have a clickable map for driving directions on their website. Although most locals will know where you are, the ones coming from 30 miles away because you have a vehicle they want will not. We have to make it as easy as possible for your customers to find you, because we are all finally realizing that most internet customers just show up. Our study showed that 51% will not call

or email, and Autotrader feels it’s as high as 80%.

If you read more about us you will realize that we are a forward thinking company that constantly make changes. Me have many tools available and our goal is to help you sell more cars.

We are nothing like Autotrader or cars.com. If you currently use them and have success then keep it going. In the world of internet advertising there is no single method that will bring a dealer success in internet sales. You have to be open to try new things or you will simply be like every other dealer. Most dealerships have a budget, and sometimes it is necessary to shift things around. For example, the price you may be paying for a billboard could be put to better use.

Showroom Logic is a small company, and you will not see us at seminars. We currently service about 30 dealerships nationwide, and all of them have my cell phone number. I am available 7 days a week from morning until about 10:00PM at night.

My name is Mike, and you can call me direct at (863) 666-0130 or email me at mike@showroomlogic.com.

I invite you to read more about us on this blog, including our newest tool: Automated Google Adsense for car dealers.