Where Do Carbuyers Go After Visiting AutoTrader.com?
Many Internet Sales Managers and E-Commerce Directors in the car business know how important it is to be where car buyers are looking. This is why we put our inventory on websites like AutoTrader.com and Cars.com. Especially since there are [...]
Dealers: How Many People Really Visit Your Vehicle Detail Pages?
One of our car dealers in Tampa Florida has been using our AdLogic Tool for over a year now. Yesterday, the company that manages this dealers inventory feed had some serious server issues. As of yesterday, only stock photos are showing up on [...]
Using Goal Tracking In Google Analytics To Audit Your Vendors
I’m still surprised at the amount of car dealers who use Google Analytics but don’t set it up to track conversions. Any average Joe can see where their website traffic is coming from, but how do they know what is actually converting [...]
Google Analytics Goal Tracking Will Show You What, But Not Who. We Cracked The Code
First we would like to thank all that came to the 10th Digital Dealer Conference to see our CTO Patrick Bennett speak about setting up goal conversions for your dealership in Google Analytics.
Those that attended were given our secret url with [...]
New Car Dealer Analytics Tool To Properly Measure ROI
For the past year, Patrick Bennett and myself have been working on an analytics tool to properly reflect the return on investment (ROI) for car dealers.
A typical monthly ROI report will list all vendors, but the problem is the top performer [...]
Google Analytics Now Compares Your Internet Traffic Data To Industry Related Websites
Good news from the Googleplex. If you are a Google Analytics user you can now compare important statistics of your website traffic to similar websites in your industry. This is ground breaking because we never had this data available to us. [...]
A Wealth Of Information Is Gathered For My Car Dealership’s Website Using Piwik Live Stats
I have always been a stats guy, and I take the management of Park Auto Mall’s virtual showroom very seriously. Our real showroom is a beautiful
place, and it takes many vendors to keep it that way. We have a decorating company come out [...]
Florida Chevrolet Dealership Near Tampa Proves That Radio Advertising Still Works
When Bill Heard Chevrolet in Plant City Florida abruptly closed at the end of last year, it was quickly re-opened under new ownership. It’s now called Stingray Chevrolet.
Being “related” to the largest volume Chevrolet Dealer [...]
Alexa Rank Means Nothing For Car Dealer Websites – Stop Getting Fooled By Vendors
When I worked at a car dealership as an internet director, many vendors including Autotrader used to brag about their Alexa Rank. The lower your Alexa Rank is, the better the website is.
This could become a long post if I went into details, [...]
5 Reasons Why Car Dealers Should Have Their Inventory On Craigslist
Last night I did an experiment on the Orlando Craigslist. I posted 6 cars within a span of 15 minutes using our Craigslist Posting Tool. Many car dealers don’t realize the instant traffic obtained from a Craigslist post.
We use live stats [...]
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