My Opinion: Dealer.com Is The Best Website A Car Dealer Should Be Using

Showroom Logic does not build car dealer websites, so I am able to give my opinion openly about the best and the worst websites for car dealers. Although it may appear that we do, we simply don’t. We build microsites to work in conjunction with the main website a car dealer uses, and our microsites [...]

Search Engine Marketing For Car Dealer Service Departments

Last week Patrick and I were approached by a car dealer in Orlando Florida. They are already an existing customer of ours, using our Orlando Microsite to sell more new and used cars online.
Anyway, they wanted us to help them market their service department online because they are very happy with the results we’ve given [...]

10 Most Expensive Used Cars Listed On Showroom Logic

We all know that brand new cars depreciate as soon as they’re driven off the lot. Can you imagine the loss you take if you buy one of these cars new?
Showroom Logic has 3 states launched; Florida, California and Utah. Here is a list of the most expensive used cars out of about 12,000:
1) 2004 [...]

Showroom Logic Now Offering Inventory Websites For Salespeople

We all know being affiliated with your dealer’s internet department can be the kiss of death. As a sales person, you now have the opportunity to have you own leads generated from your own website.
This powerful system allows you to post quick craigslist ads and it fully automates Twitter and Facebook. Now is your chance [...]

Florida Chevrolet Dealership Near Tampa Proves That Radio Advertising Still Works

When Bill Heard Chevrolet in Plant City Florida abruptly closed at the end of last year, it was quickly re-opened under new ownership. It’s now called Stingray Chevrolet.
Being “related” to the largest volume Chevrolet Dealer in The United States (Classic Chevrolet in Texas), it’s obvious they know what they’re doing.
I am without a doubt pro-internet, [...]

Alexa Rank Means Nothing For Car Dealer Websites – Stop Getting Fooled By Vendors

When I worked at a car dealership as an internet director, many vendors including Autotrader used to brag about their Alexa Rank. The lower your Alexa Rank is, the better the website is.
This could become a long post if I went into details, so I won’t. Instead I will perform a simple search on Google [...]

5 Reasons Why Car Dealers Should Have Their Inventory On Craigslist

Last night I did an experiment on the Orlando Craigslist. I posted 6 cars within a span of 15 minutes using our Craigslist Posting Tool. Many car dealers don’t realize the instant traffic obtained from a Craigslist post.
We use live stats on all of our websites, and we can log in at any moment and [...]

Car Dealer Twitter Experiment Proves Wrong Followers Fail

We did an experiment with one of our car dealers to find out which Twitter account will perform better. We automated 2 different Twitter Accounts and placed their inventory on 2 different websites.

Each Tweet came in at the same time (30 minutes ago on a Saturday morning). Here is the information for each:

Example A: This [...]