05182012Headline:
Tracking Conversions

Interrogation Techniques To Track Conversions At A Car Dealership

It is now officially impossible to track conversions at a car dealership using any type of software, including Google Analytics. It was possible last year, and we were doing it with our own software just to learn about converting keywords and [...]
remarketingthumb

Remarketing On The Google Content Network – Get Your Visitors Back

We all know how hard it can be to get decent traffic to your car dealer website. One of the most frustrating things is when a visitor spends a long period of timing browsing your website and they leave. What is we told you we could get them [...]
200 x 200

Google Content Network Image Ads Just Got Better – AdLogic

One of our enhancements to the image ad portion of AdLogic was rolled out over the weekend to all current customers. Now all inventory ads throughout the Google Content network will include the price of the vehicle on the ad. After doing some [...]
adlogicverify

New AdLogic Updates For 2012

Thanks to a few partnerships AdLogic has come a long way in the past year. Since January of 2011 we’ve been collecting data from over 3 Billion Impressions and over 3,000,000 clicks on Google alone from the United States, the United Kingdom [...]
Gibson Truck World

King Of Trucks Now Using AdLogic Via Homenet – Gibson Truck World

I lived in Central Florida for about 5 years, so I’m familiar with this dealership. Gibson Truck World is the largest truck dealership in the world, boasting 300 trucks sitting on their lot at any given time. Gibson Truck World Uses [...]
Google Adwords For Car Dealers

Google PPC – Importance Of CTR, Unimportance Of Bounce Rate

I’ve never realized the importance of CTR (Click Through Ratio) until I visited our team at Googleplex. At first glance, Google Adwords appears to be an auction where you simply say “Hey, I want to be as high on the page as possible. [...]
Simple Car Dealer PPC Case Study

Adlogic Google Algorithm Change

During the past year, Showroom Logic has been collecting and storing massive amounts of data regarding Google Pay Per Click advertising from our AdLogic software. Some important metrics collected were cost per click (CPC), Click Thru Ratio [...]