Car Dealers Are Finally Starting To Realize The Power Of The Auto Blog

Blogs have been around for years, and many people like myself have used blogs to gain traffic and juice up another site.

Car Dealers spend a lot of money on their existing websites, and they usually establish a relationship of trust with their provider. This is becoming a problem.

Two of my biggest clients were talked into a dealer blog from their website providers. The problem is the blogs provided to them are not real blogs, it’s just an extension of their websites.

I could write for days about what should be done, but I’ll keep it simple. If you have a dealer blog, go to your last blog post. Copy and paste the title into a Google Search. Then, go to “more” and “blogs” (on the top left). Now search again and if needed, sort the results by date on the upper right.

If you have a blog that is respected by Google, your post should be listed. A proper blog will “ping” Google every time a blog post is written, and within 5 minutes of publishing your blog post should be there.

A simple self hosted Wordpress blog will suffice for any car dealer, and the cost is minimal. You can get a Free Wordpress blog from Wordpress themselves, but I wouldn’t recommend that because you will never own it. Even Matt Cutts from Google recently commented about the power of a Wordpress blog.

This Dealer Utilizes A Blog with Every Widget You Can Imagine: Orlando Car Blog

Spend the $96.00 a year and get your own hosting. The hosting company I recommend has self installers. Once you sign up there is a program called “Simple Scripts” that will automatically install your blog (including a data base). The hosting company will even provide you with a free domain name. For info on how to sign up, visit this page.

After setting it up, you will have plenty of time to play around with it. Make some posts, delete some posts. Change templates and add widgets. Once you feel it’s ready, add a link to it from your current dealer website.

Within a day or 2 it will be crawled and indexed in search engines.

Now add some widgets to the sidebar. You can add your Twitter, Facebook, RSS feeds or whatever else you want.

Be sure to blog at least twice a week, and write unique content. Don’t be tempted to copy someone elses work, that’s known as “duplicate content” and the search engines hate that.

In time you will have a powerful blog and you can start asking for link exchanges with area auto bloggers. Give them a link from your blog for a link to your dealer website in return. Be sure to link to it from your site, or you will have a blog that will never be found organically.

One of my clients had 8 identical special edition Corvettes. There were only 500 made so they asked me if I could help them unload them. I did a carefully planned “keyword” blog post and within 2 days they actual ranked nationally on Google searches. When I see visits like this come in, it gives me satisfaction because this is why I do it.

For more information on setting up your own blog, read this article.