We did an experiment with one of our car dealers to find out which Twitter account will perform better. We automated 2 different Twitter Accounts and placed their inventory on 2 different websites.

The Twitter Experiment For Car Dealer's Tweets

Each Tweet came in at the same time (30 minutes ago on a Saturday morning). Here is the information for each:

• Example A: This Twitter account has 661 followers. Not one single Twitter user clicked it, and it was broadcasted to 661 people.
• Example B: This Twitter account only has 87 followers, yet 12 Twitter users already clicked  the car.

So why the difference?

Example A is a Twitter account set-up by the dealer. They went to one of those third party websites that promise you loads of followers. The problem? You won’t be able to sell many cars in Bolivia, because most aren’t even in the country.

Example B is a Twitter account I set up last month. I took the time to find and follow local people, and you can see the results. As I mentioned above, we set up an entirely different website so we could perform this test.

So, it’s really not how many followers you have. It’s the quality and location of them. Don’t be intimidated if you see a dealer down the street using Twitter and they have thousands of followers.

I monitor many dealers using Twitter all over the United States. One Chevy Dealer in Texas has created an illusion that their Twitter campaign is a success, but if you look deeper you will see that they are simply going back and forth with their sister stores and vendors.

You know the old saying “only speak when you have something to say”? That applies to Twitter in a huge way. I suggest keeping it simple, Tweet your new inventory as it comes in. Tweet about new incentives your franchise is offering (like 0 % Financing).

Do not tweet to third party blogs. I can see third party companies encouraging dealers to tweet their articles. If there is advertising on that website or blog you are sending your customers away to others!

To learn more about how you can track your Twitter Followers with bit.ly, click here.

We hope you will consider letting Showroom Logic help you dominate your market. If you have any questions please direct them to mike@showroomlogic.com.