Car Dealer PPC Campaigns From Showroom Logic Over Shadow Big Firms

Two days ago, I was approached by a car dealer in Orlando Florida. They wanted me to stop by and show them our Google Pay Per Click Campaign stats.

The woman who called me mentioned that they had estimates and stats from 5 different marketing companies throughout the United States. I really wasn’t sure what to expect, so I gathered my stats and met with them yesterday.

When the 2 hour meeting started, the first thing they did was show me what the “best” of the 5 could do. As soon as I saw the report I knew the gig would be mine.

These are the numbers they showed me from the marketing company they were considering:

When I produced our numbers, the sale was easy:

It’s pretty obvious who wins this stats game, that’s why the meeting lasted for 2 hours. If I was to have stopped our campaign at 547 clicks, it would of only cost $607.17.

• Clicks: Our campaign netted $1,883 clicks. The “major marketing company” netted only 547 clicks.
• Impressions: Every time the ads displays somewhere counts as an impression. The great thing about impressions is that they’re free, Think of it as branding. The competition obtained 67,338 impressions for their client. Showroom Logic obtained an astounding 2,059,548 impressions. Basic math will tell you the difference.
• Click Through Ratio: Our ads don’t only show up in Google searches, they show up on car related news stories from websites like the New York Times and Motor Trend. The impressions are so high that this is what to expect for the click through ratio.
• Average Cost Per Click: The marketing company’s dealer paid an average of $2.71 per click made. Showroom Logic’s dealer only paid an average of $1.11 per click.
• Total Cost: Basically, the other dealer paid $1,482.48 for 67,338 impressions and 547 clicks to their website. Showroom Logic’s dealer paid $2,080.98 for over 2 millions impressions resulting in 1,883 clicks. All of our dealer’s traffic and impressions came from a 50 mile radius surrounding the dealership itself.

Showroom Logic only performs pay per click campaigns for car dealers. The reason our results are so impressive is the fact that we have our own software that makes this happen. Many marketing companies advertise that they are an “authorized reseller of Google Adwords“. We are not only because we do not resell the product. We set it up for our car dealers as their own account so they have full control over their campaign, including pausing it, changing bid prices and selecting different areas to target.

Showroom Logic’s services are so unique we can only offer these tools to one dealer per city to avoid a conflict of interest. For more information on our amazing software, call Mike at 863-666-0130 or email mike@showroomlogic.com.

We look forward to working with you. White Labeling is also available for marketing companies.