Friday, March 12, 2010

Automated Car Dealer Tools


Showroom Logic has a very unique approach to broadcasting car dealers inventory on the internet.  Our exclusive complete system is only available to one car dealer per city. If you truly understand how the internet works, this will all make sense to you.

Our tools are set in place to enhance your existing website and should not be utilized to replace it.  This is what we can do for you:

  • Google Adsense Automation: Send your inventory feed to us, and our system will automatically create a Google Adsense campaign for each vehicle.

Watch this video to see this tool in action or scroll down below:

Have you ever tried to manage a Google Adwords account? If you have, undoubtedly you realize how difficult it is to bid on keywords while keeping your cost low. Showroom Logic is the solution for you. We are the only company on the planet that can automatically create a Google Adsense campaign with your actual new and used car inventory. As each new vehicle is fed into our system a new campaign is instantly created. As a vehicle is sold, the campaign is automatically deleted.

The great part is the fact that you can get these quality clicks for as little as .10 cents. No more paying dollars for clicks. Why? Most car dealers don’t have the resources to generate thousands of different keywords for a successful campaign. This is why our system can only be used by one dealer per city. It would be a conflict of interest to have two or more in one city since they would be bidding against each other.

Here are a few snap shots of a performing campaign:

Search for any car on Google, our dealer's inventory will automatically show up
Search for any car on Google, our dealer’s inventory will automatically show up

This dealer has a Chrysler Sebring in their inventory. When a search is made in the area they target, the ad will show up and the link will go directly to the vehicle listing. Even if the user searches for just “Chrysler Sebring” the ad will show and many other variations of that search term.

This is a great way to get targeted traffic and branding all at once. In a few days, the Tampa area saw Park Automall almost a quarter of a million times.

This is a great way to get targeted traffic and branding all at once. In a few days, the Tampa area saw Park Automall almost a quarter of a million times.

If a car dealer wants to be included in local articles and blogs pertaining to specific vehicles, they can choose to be included in Google’s content network. This will result in tens of thousands of impressions every day, costing only a fraction of a penny. Look at the impression this dealer achieved in a few days, almost a quarter of a million impressions. If you look at these screen shots below, you will see what I mean:

This ad showed up on a article about a specific BMW, and Park Automall displays a BMW they happen to have in stock.
This ad showed up on an article about a specific BMW, and Park Automall displays a BMW they happen to have in stock. When clicked, the user is brought to the actual vehicle listing.
Park Automall has 1 Harley Davidson For Sale and Even That Showed Up On A Harley Forum
Park Automall has 1 Harley Davidson For Sale and Even That Showed Up On A Harley Forum
    This is the area that Park Automall wants their adds to show, and they will. There are thousands of car dealerships in this area.

    This is the area Park Automall wants their ads to show, and they will. There are thousands of car dealerships in this area.

     

  • Twitter Automation: Every vehicle in your inventory will be automatically sent out in a “tweet” with a direct link to each vehicle.

We still recommend that all dealers manually tweet, but we have your back when you’re busy. If you added 15 new vehicles to your website late last night, we will hold the tweets until the next morning. Normally, we will never send out more than 3 tweets a day, so in 5 days your new inventory will be broadcasted to all of your Twitter followers plus our network of Twitter accounts. If you look on the right, you will see a Twitter Widget as an example of a car dealer using it (you have to scroll up a bit to see it).

Using The Bit.ly Plugin, anybody can track clicks.

Twitter Is A Great Way To Broadcast Your Inventory

We don’t need to use third party companies, we have our own licensed Twitter app. Check out this Twitter account we have and you’ll see what I mean.

  • Facebook Automation: Every vehicle (with photo) will be uploaded to any Facebook Account.

Facebook is one of the hardest areas to break into as a car dealer. I suggest using it on a personal level rather than as a company. Every single employee at a dealership should have their inventory on their Facebook, especially the sales force.

Plus you get the following:

  • Weekly Keyword Blog Posts: Dealers using our area packages will receive their own blog. We will write one keyword blog post a week designed to drive traffic to your listing site. Dealers are welcomed to write their own blog posts as often as they’d like.
  • Powerful Backlinks: You can have the best website in the world, however without many links from other website’s pointing to yours, you won’t rank very well. We provide a backlink from every vehicle you have to your dealer website (This is why Park Automall shows up more than any other dealer websites in the Tampa area).
  • Live Stats: We will provide you with live stats for any website you have. You can instantly monitor live traffic as it comes in. For example, let’s say you were launching a new commercial tonight at 6:00PM and wanted to see how much traffic the commercial drove to your site. With our live stats, you will instantly know.

I highly recommend you read this blog. We currently have some great references from dealerships using our services, and we are proud to say we are nothing like any other company.

We brand our clients vehicles, not them (that’s what a dealer website is for). Basically, you get your own classified site which has only your inventory available.

Best of all, NO CONTRACTS! Call Mike direct at (863) 666-0130 for more information or simply send an email to mike@showroomlogic.com