How To Add Vehicle Inventory To Facebook Fan Page Or Personal Page

Facebook is currently the second largest website in the world. Next to Google, it can be a very powerful source. The great thing about Facebook is it’s price, which is free.
This post is designed to help internet sales managers beef up their fan and inventory pages. Before I proceed, I want to share the numbers [...]

Evidence Of The Power Of Backlinks To A Car Dealers Website

If you ask any internet sales manager or director in the car business this one question, it is most likely they will say the same thing:
What is the single most important factor in optimizing a car dealer website?
Most will say keywords, Title Tags, etc… My answer has always been backlinks, and I finally have the [...]

Our Google Adwords Tool Performs So Well It Is Now Guaranteed By Showroom Logic

Since the inception of our automated Google Adwords tool for car dealers, we have come to realize how powerful this tool really is. We have had the opportunity to see stats from previous marketing companies hired by dealers to manage their Google Pay Per Click Campaign.
After the initial 30 days of tweaking, our campaigns perform [...]

My Opinion: Dealer.com Is The Best Website A Car Dealer Should Be Using

Showroom Logic does not build car dealer websites, so I am able to give my opinion openly about the best and the worst websites for car dealers. Although it may appear that we do, we simply don’t. We build microsites to work in conjunction with the main website a car dealer uses, and our microsites [...]

Have You Ever Tried To SEO A Service Department For A Car Dealer?

I asked this question last week at the NADA Convention in Orlando Florida to every marketing vendor I met. Every single company I asked cringed before answering. Have you ever helped a dealer market their service department on the internet?
Showroom Logic is in the process of doing just that for the Napleton Auto Group. They [...]

Park Automall Using Showroom Logic’s Lobster Trap Theory

Showroom Logic has always been about microsites, and the effect is best described using our Lobster Trap Theory. If you were a lobsterman, how many traps would you set?
I don’t think anyone would say one. The best answer would be ‘as many as possible”. The more lobster traps, the more lobster. The same will go [...]

How To Juice Up A Car Dealer Miscrosite

A dealer miscrosite is one of the most important strategies a car dealer can do to get more traffic. I call it my “lobster” theory. If you were a Lobsterman, how many lobster traps will you set? I hope your answer is more than just one.
The problem with a dealer microsite is you cannot simply [...]

2010 NADA Convention In Orlando Florida Off To Slow Start

Brandon, Kris and myself have spent the last 2 days walking around the NADA Dealer Convention in Orlando Florida. We’ve had the opportunity to talk to some great people in the industry including dealers and vendors.
We met car dealers from Canada, Chile, Italy, Brazil, China and the Dominican Republic. The word was many dealers from [...]

Search Engine Optimization VS Paid Clicks For Car Dealers

I have always been a huge fan of Search Engine Optimization for any website. I’ve been involved in selling products on the internet like seafood, printing and cars since 1995.
The word Search Engine Optimization didn’t even exist back in 1995, but I practiced it on a daily basis selling business cards online when I was [...]

New: No Microsite Needed For Car Dealer Automated Google Adwords Campaigns

Showroom Logic has now simplified our Google Adwords Tool for New & Used Car Dealers. Many dealers are proud of their existing website, and would rather not have an additional microsite.
Using our Google Adwords Tool for Car Dealers, we can now automate your campaigns and send traffic directly to you dealer website. If you’re a [...]

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