When I worked at a car dealership as an internet director, many vendors including Autotrader used to brag about their Alexa Rank. The lower your Alexa Rank is, the better the website is.

This could become a long post if I went into details, so I won’t. Instead I will perform a simple search on Google and prove to you how untrue it is.

If you look at the screen shot below, I have the SEO Quake toolbar installed so I don’t have to click each website to find it’s Alexa Rank. Each will be highlighted in red:

Alexa Rank Is Meaningless (See Below)

The search I performed was “used cars lakeland”. If Alexa was accurate, the results would have been in a different order (Remember, the lower the Alexa Rank number is the “better” the website is suppose to be).

• Number one on the Google results was a Showroom Logic website. It’s Alexa Rank is 1,443,038
• Number 2 & 3 was Automotive.com, with an Alexa Rank of 4,502. Now how come these 2 pages didn’t show up first? They have suck a great Alexa Rank.
• Number 4 is Lakeland Toyota. They have an Alexa Rank of 3,250,526.
• Number 5 is Lotpro, which has an Alexa Rank of 80,654.

I don’t even think I have to go much further. If Alexa rank meant anything the search results would have been presented differently. Matter of fact, if you move on to page 3 and 4 you will see Alexa ranks better than any of these results.

Alexa Rank can be easily manipulated if you want to try a little experiment. Simply install the Alexa Tool Bar on your browser and watch it decrease on a weekly basis.

So, the next time a vendor tries to sell you with Alexa Rank and them to prove how beneficial it is.