Here is a screenshot of our live stats. As you can see this just happened.

Last month I blogged about how Dealer.com created 301 redirects when a vehicle was deleted from a car dealers inventory feed. Judging from the comments and emails I received, there are more companies doing just that.

Showroom Logic has been doing this for a while now, but we handle our sold cars a bit differently. We don’t create the 301 redirect for a certain amount of time.

What we do is simple, and I will show you some screen shots below. Just a few minutes ago, I was looking at my live stats for a car dealer I service in Orlando Florida.

I was shocked at the keyword we ranked on from a Yahoo Search. We ranked number 2 in the entire country for the term “used 2010 camaro ss“.  I thought it was cool because no local keywords were used, like “Orlando” or “Florida”.

This Visitor Just Arrived From Yahoo Using A Long Tailed Keyword Phrase

This particular car dealer is a Jeep Chrysler Dodge Dealer, and I knew they didn’t have any Camaros in stock. They did have one a couple of months ago, but it was sold very quickly.

I clicked the link and the below screenshot was the page I was presented with. This is one of our landing pages, and if you see it says that the vehicle has been sold in yellow on the top of the screen. The idea here is to show similar vehicles, but because this dealer doesn’t normally sell Camaros we had to show them something. If they had other Camaros they would of been listed on the right.

This Landing Page Is Now Marked As Sold

The great aspect of this is the fact that the car will not show up on the homepage of the miscrosite. Go ahead, see if you can find it: http://www.used-cars-orlando.com.

It is now only a landing page. Many times I blog about a particular vehicle and send a deep link to the car page. If we simply deleted the cars as they were sold I would not only have dead pages in the search engines, I would have a blog full of dead links.

Another words, I would never have received this visit if I didn’t properly handle my sold inventory. After a certain amount of time, we will remove this car. However, when we create our 301 redirect we will send it to the closest matching car.

The next time Napleton gets a Camaro in stock, that vehicle will get some good link juice!

Our Showroom Logic Microsites are custom coded, and we have so many features similar to this in our code. We love competition and we love technology, that is why our software and our efforts will propel your dealership to the top in your city.

White Labeling is available. Email mike@showroomlogic.com for more info.